About the job
We are seeking an experienced and highly skilled PPC Specialist (Media Buyer) to join our team at Rainbow Properties LLC in Dubai. The ideal candidate will have extensive experience in Dubai Real Estate Market, with deep expertise in Google Ads. You must be well-versed in workarounds, advanced tracking methodologies, and scalable paid acquisition strategies.
If you have a data-driven approach, a deep understanding of conversion optimization, and hands-on experience with server-to-server tracking, this role is for you.
Key Responsibilities
- Paid Media Strategy & Execution
- Plan, execute, and optimize PPC campaigns.
- Implement scalable media buying strategies to generate quality leads and high ROI.
- Advanced Tracking & Optimization
- Utilize first-party data, offline conversion tracking, and enhanced lookalike audience strategies.
- Budget & Performance Management
- Conduct A/B testing on creatives, landing pages, and ad copies to enhance conversions.
- Regularly analyze key performance indicators (KPIs) such as CTR, CVR, CPA, LTV, and churn rates.
- Collaboration & Reporting
- Work closely with Marketing Team to optimize ad creatives and landing pages.
- Provide detailed performance reports and data-driven recommendations to stakeholders.
- Stay updated with ad platform policies, algorithm changes, and Dubai Real Estate trends.
Requirements Required Skills & Qualifications
- 3+ years of experience in PPC media buying, preferably in the Dubai Real Estate industry or any other industries that require Lead Generation.
- Proven expertise in Google Ads.
- Experience in Google Tag Manager (GTM), conversion APIs.
- Deep understanding of lookalike audience modeling, interest-based targeting, and retargeting.
- Ability to work with big budgets and optimize for high ROI in lead generation.
- Knowledge of ad policies, compliance requirements, and creative restrictions.
- Proficiency in A/B testing, landing page optimization, and funnel analysis.
- Strong analytical skills with experience in Google Analytics.
Preferred Qualifications
- Previous work experience in Real Estate Lead Generation.
- Familiarity with affiliate marketing, influencer partnerships, and IB acquisition strategies.
- Hands-on experience with automation tools (Zapier, ) and AI-driven ad optimization.