Job Description Job Description
Summary: The PPC Specialist is responsible for managing and enhancing strategies across Google Ads, Programmatic and Social channels
Minimum of 5-7 years' experience managing digital campaigns required. Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Work with Account Directors to develop integrated and strategic digital, video and social strategies
- Launch and optimize PPC campaigns
- Keyword research and management to optimize bids
- Perform daily account management of PPC campaigns
- Oversee accounts on video and social platforms
- Plan and report on campaigns across various channels
- Oversee day to day campaign management, budgets, and optimizations in support of client goals
- Provide recommendations on SEM and social campaign optimizations to increase quality traffic, leads and meet established KPIs
- Meet with clients to present monthly digital reviews
- Provide in depth end of month reporting, analysis and recommendations for campaigns
- Review Google Analytics on a regular basis to monitor goal conversions
- Evaluate new digital opportunities and products to determine relevancy
Company Description
Established Advertising Agency based in Dallas.
Company Description Established Advertising Agency based in Dallas.