About
At InfiniteLabsDigital, we specialize in delivering results-driven digital marketing strategies to help businesses scale. Our team focuses on innovative approaches to drive traffic, generate leads, and enhance brand visibility for our clients. We are seeking a skilled PPC Ads Specialist with expertise in Google Ads, Facebook/Meta, and TikTok to join our growing team on a part-time remote basis.
Role & Responsibilities:
- Manage, create, and optimize PPC campaigns across Google Ads, Facebook/Meta, and TikTok platforms.
- Develop targeted ad strategies, focusing on driving conversions and improving ROI.
- Create engaging ad copy and strategically manage keyword targeting to reach desired audiences.
- Conduct in-depth campaign performance analysis, offering actionable insights and reporting on metrics such as CTR, CPC, conversion rates, and ROAS.
- Lead A/B testing and continually optimize campaigns to improve results.
- Stay informed on industry trends, changes in platform policies, and emerging technologies to ensure best practices are implemented.
- Work closely with the creative team to develop compelling ad creatives aligned with marketing goals.
Required Skills & Qualifications:
- 4+ years of proven experience managing PPC campaigns on Google Ads, Facebook/Meta, and TikTok.
- In-depth knowledge of Google Ads Manager, Facebook Business Manager, and TikTok Ads Manager.
- Strong skills in keyword research, campaign structure, and optimization.
- Experience with A/B testing, ad creative optimization, and audience segmentation.
- Ability to track and analyze metrics to assess campaign success and make data-driven decisions.
- Familiarity with Google Analytics and other relevant reporting tools.
- Excellent communication and collaboration skills, particularly in a remote work environment.
- Highly organized and able to prioritize tasks effectively.
What We Offer:
- Flexible, part-time remote position.
- Opportunity to work with a growing digital marketing agency.
- Competitive hourly rate with potential for long-term collaboration.
- Work with a supportive and innovative team that values creativity and results.
How to Apply:
- Interested candidates are invited to submit their resume and a brief cover letter outlining their experience with PPC campaigns across Google, Facebook/Meta, and TikTok. Please include any relevant case studies or examples that showcase your success in driving traffic and conversions.