Job Title: Playlist + Streaming Optimization Manager
Location: Santa Monica, CA 90404
Duration: 12 months
Contract Type: W2 only
Pay Rate: $40.83/Hour
Job Functions: - Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
- Direct and co-manage international "Always On" centralized ad campaigns, closely aligned with cleint's Media planners and buyers
- Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
- Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
- Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
- Execute priority playlist performance reports on scheduled basis
- Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
- Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities
- Work with and complement client's Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
- Work with client's Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
- Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required
- Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement
- Recommend & integrate strategies to grow playlist engagement & market share
- Learn & share best practices across all appropriate teams
- Ability to quickly grasp the position mission and breakdown goals in concrete actions
Required Skills - A passion for all a wide range of music genres & styles with a focus on children's music, new release & catalogue
- Global view and understanding of streaming partners and international marketplace performance
- Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
- First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization
- Strong communication skills with high accountability practices, including weekly deliverables report
- Ability to write and convey marketing plans/efforts to partners, executives and management
- Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
- Tech savvy with good understanding of current & forthcoming technologies and general market trends
- Able to learn/navigate internal and external information tools and utilize numerous data dashboards
- Creative, innovative, detail-oriented and resourceful
- Highly organized and able to prioritize and multi-task
- Ability to work with a global team understanding local cultural differences
- Self-motivated and conscientious
Desired Skills - A solid understanding of metadata & digital supply chain processes
- Advanced Excel/Microsoft Suite user
- Photoshop and/or InDesign proficiency
Experience: - 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
- Strong experience with social media and affiliate marketing & brand building
- A strong understanding of SEO
Education: Bachelor's Degree Preferred