Activation Specialist, Group Retirement Marketing ( )
Primary Location : UNITED STATES-NC-Charlotte
Other Locations : UNITED STATES-NY-New York
Organization : Equitable
Schedule : Full-time
Description At Equitable, our power is in our people.
We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?
Equitable is seeking a dynamic and resourceful Activation Specialist to join our Group Retirement Commercial Line of Business Marketing. The Marketing Manager, Employee Benefits Business works closely with other members of the Employee Benefits business and the Marketing CoE (Center of Excellence) to provide marketing support for the EB LOB. This position is a hybrid with a blend of in-person and remote work schedule out of our Charlotte, NC (preferred) or New York City office.
Key Job Responsibilities - Passionate about proactivity and understands their responsibility in managing the marketing ecosystem
- Ensures adherence to the production and creative services process
- Establishes and manages the project plan
- Manages volume and capacity; produces and manages estimates and budgets
- Monitors deadline compliance and production quality
- Responsible for stewarding strong and productive relationship between all resources through frequent alignment
- Detailed / tactical execution through Creative process and coordinates through production, execution and fulfillment
- Develops project plans for marketing partners and outside agencies, articulating key insights, objectives, measurable goals, deliverables and budgets.
- Manages marketing projects end-to-end
- Collaborates with Marketing COE colleagues to support and drive new Workflow project that will be the basis for the operating model for the marketing processes.
- Facilitates connection to various parties that are needed or are a dependency of executing on deliverables of a project Work with our internal team and outside agencies to implement campaign best practices
- As needed, active involvement and leadership to facilitate issue resolution.
- Recommends and implements new ideas and innovations to improve each marketing channel
- Understands different marketing channels and provides end-to-end program management
The base salary range for this position is $75,0000 - $90,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.
For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.
Equitable Pay and Benefits: Equitable Total Rewards Program
Qualifications Required Qualifications - Bachelor's degree in Marketing or Communications
- 3 years of marketing experience
- Deep understanding and subject matter expertise for project management and processes
Preferred Qualifications - Exceptional collaborator and proven experience managing projects
- Excellent written and communication skills
- Salesforce knowledge
- Specialty in project management and managing all aspects of projects from start to finish
- Collaborative problem solving with ability to gather, analyze and synthesize information
- Experience with digital platforms and web related marketing
- Agile experience
- Curiosity to learn new things and advance the work
- Flexible and adaptable with a proven ability to work effectively in a variety of situations and respond to change in a positive manner
- Ability to manage multiple concurrent projects in a fast-paced environment, making effective judgements as to prioritization and time allocation
- Highly organized with attention to details
- Demonstrated high degree of professionalism, inclusive and collaborative work style
- Self-starter who is eager to learn and is resourceful
Skills Business Acumen : Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
Channel Marketing: Knowledge of various channel marketing strategies and solutions used to carry out a marketing plan.
Influence and Action : Ability to influence different groups within the organization to deliver their portion of the campaign plan and drive action across different groups.
Martech Tools : Knowledge of methods, tools and technologies used in managing work flows and ability to improve existing processes and create new ones.
Data & Analytics: Knowledge of insights & analytics; ability to work with data teams to build comprehensive measurement plans including focus on test and learn capabilities.
ABOUT EQUITABLE At Equitable, we're a team committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently - where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at or email us at .
Req ID: Date Posted: 12 May 2025