FleetPride is seeking a highly analytical and results-driven Performance Media Specialist to join our growing paid advertising team. This role will lead and support paid media programs aimed at driving ecommerce growth, increasing revenue, and acquiring new and repeat customers. The ideal candidate will possess a unique blend of strategic thinking, technical skill, creativity, and data-driven insight. You'll work cross-functionally with internal teams and external partners, bringing campaigns to life that fuel our omnichannel success.
Responsibilities
- Manage paid media campaigns across platforms (text, shopping, and programmatic) with a focus on customer acquisition and retention.
- Develop and maintain dashboards to monitor real-time performance and budget pacing.
- Conduct thorough keyword, audience, and competitive research to inform targeting strategies.
- Continuously optimize campaigns-ad copy, bids, segmentation, and placements-to improve ROI.
- Collaborate with data and engineering teams to ensure accurate tracking, data flows, and campaign attribution.
- Design and execute A/B and incrementality tests to measure impact and drive continuous improvement.
- Lead end-to-end campaign execution: strategy, buildout, launch, reporting, and iteration.
- Partner with finance, analytics, and marketing stakeholders to evaluate campaign effectiveness and recommend strategic adjustments.
- Collaborate with internal stakeholders (analytics, category management, sales, product, operations) and external vendors to maximize campaign impact.
Qualifications & experience
- 3+ years of hands-on experience managing multi-channel ecommerce or omnichannel marketing campaigns, preferably in a B2B or distribution environment.
- Expertise in Google Ads, Microsoft Ads, Google Analytics, Microsoft Excel, and Looker Studio (or similar).
- Experience with SQL-based platforms (BigQuery preferred) for querying and manipulating campaign data.
- Bachelor's degree in marketing, economics, statistics, computer science or a related field-or equivalent practical experience.
- Proven ability to quickly learn and leverage new marketing technologies and platforms - particularly emerging AI-based technologies.
- Strong analytical and problem-solving skills with a deep understanding of testing methodologies and performance optimization.
- Excellent organizational, communication and project management abilities, with exceptional attention to detail.
- Comfortable working in a fast-paced, dynamic environment with shifting priorities.
- Effective communicator and team player, with experience working cross-functionally and managing external vendor relationships.
About FleetPride
FleetPride is the nation's largest distributor of truck and trailer parts and service in the independent heavy duty aftermarket. Our network includes retail, service, distribution, and wholesale divisions-all working together to deliver unmatched value to our customers.