Job Title: Performance Media Manager
Location: San Jose, CA 95110 or San Francisco, CA 94107 (Hybrid - 2-3 days/week onsite)
Duration: 12 months
Contract Type: W2 only
Pay Rate: $63.38/Hour
Duties:
- As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Client's Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
- In this critical role, you'll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers.
- Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR).
- You'll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams.
Responsibilities:
- Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing client's customers.
- Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
- Upload assets into internal creative tool for trafficking
- Go into paid social platforms to QA campaign and creative set-up
- Develop and execute detailed testing plans, including tracking and measurement
- Own 1st party audience targeting segmentation and suppression strategy
- Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy
- Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
- Craft meaningful insights for weekly and quarterly reports
- Support quarterly business reviews and campaign wrap-ups
- Regularly contribute to media standards and campaign processes
- Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
- Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
- Continuously test creative and placements
Required Skills:
- Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency.
- Proven expertise in performance media, across Programmatic Display, and Paid Social, particularly in creative trafficking across channels.
- In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
- Ability to learn our technology, products, and systems quickly
- Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
- Ability to work effectively within a team in a fast-paced, growth environment
- Ability to plan, manage and work on multiple projects and schedules
- Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
- Clear communicator to deliver POVs with solid rationale
- Ambition to grow with the company and take on more responsibility
Education:
- 5+ years of digital media experience
- Bachelor's Degree or higher