Job Title: Performance Marketing Manager
Location: Long Beach, CA
Status: Full-time
About Us: Founded in 2015, the Food Allergy Institute (FAI) is a cutting-edge research and clinical care center revolutionizing food allergy treatment among the pediatric population. Our Tolerance Induction Program is the first of its kind, bringing patients to the point where they can eat whatever they want, whenever they want, without having to worry about any kind of reaction. The success of FAI is built on years of development involving proprietary biomarkers, data analytics and modeling systems which allow unique patient specific therapy to be deployed in the clinic setting and at home safely.
Why Join FAI? The Food Allergy Institute (FAI) is home to innovative thinkers, problem solvers, and passionate leaders who are transforming the world of food allergy treatment. Our work is life-changing for patients and their families, and every member of our team plays a vital role in supporting our mission.
With over 180 employees, Our diverse team includes Physicians in the specialties of Pediatrics, Pulmonary, Allergy & Immunology, Emergency Medicine, as well as Nurse Practitioners, Physicians Assistants, and a PhD level research team. In the food allergy world, the growth of FAI is unique in reflecting the effectiveness of its treatment approach and the supportive environment fostered by its team of professionals.
At FAI, you'll be part of a team dedicated to making a real impact. We provide access to cutting-edge technology, offer competitive salaries, comprehensive benefits, and endless opportunities for professional development and career growth. Join us in transforming food allergy care and be inspired to make a difference.
We are seeking a Performance Marketing Manager to lead the development, execution, and optimization of data-driven digital marketing campaigns that drive measurable business growth. This role is focused on performance-based strategies across multiple channels, including paid search, social media advertising, programmatic display, affiliate marketing, and conversion rate optimization (CRO). The ideal candidate will be analytical, results-oriented, and passionate about using data to inform decisions and maximize return on investment (ROI). Your ultimate goal will be to improve customer acquisition and contribute directly to the company's growth through high-impact marketing initiatives.
Key Responsibilities - Develop and implement performance marketing strategies across paid search (Google Ads, Bing Ads), social media (Meta, LinkedIn, TikTok), programmatic advertising, and affiliate marketing.
- Monitor key performance indicators (KPIs), analyze campaign performance, and optimize ad spend to improve cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).
- Conduct A/B tests on ad creatives, landing pages, and audience targeting to enhance conversion rates and engagement.
- Allocate and manage digital advertising budgets effectively to achieve marketing goals while maximizing efficiency.
- Work closely with content, design, SEO, and sales teams to align performance marketing efforts with overall business objectives.
- Provide regular performance reports with actionable insights and recommendations for continuous improvement.
- Utilize marketing automation tools, tracking pixels, and analytics platforms (Google Analytics, Google Tag Manager, HubSpot, etc.) to optimize campaign effectiveness.
Required Skills & Qualifications - Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing, digital advertising, or growth marketing.
- Expertise in PPC advertising, social media ads, and affiliate marketing.
- Strong analytical skills with proficiency in Google Analytics, Excel, and data visualization tools.
- Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
Employee Benefits We offer a comprehensive benefits package, including competitive salary, 401(k) with employer match, medical, dental, and vision insurance, generous paid time off, company-paid holidays, and sponsored employee events. We are also committed to your professional development with individualized training and career growth opportunities.
Direct reports: N/A
Physical requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to walk between multiple office locations that include the use of stairs (elevator is only available in some instances).
This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
The company provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. The company is committed to providing reasonable accommodation for qualified applicants, and employees with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.