We are looking for a data-driven, results-oriented Performance Marketing Manager to join our in-house team at our Port St Lucie, FL office. This is a full-time, on-site position with no remote or hybrid option. Please apply only if you are local or willing to relocate.
This role is central to our growth strategy, responsible for planning, executing, and optimizing paid campaigns that drive customer acquisition, revenue growth, and brand visibility across Meta, Google, TikTok, Amazon Ads, and other key platforms.
Responsibilities:- Campaign Strategy & Execution
- Own end-to-end strategy and execution of performance marketing campaigns across Meta (Facebook/Instagram), Google (Search & Shopping), TikTok, Amazon Ads, and other paid platforms.
- Manage budget allocation, bidding strategies, audience segmentation, and creative testing to optimize campaign performance.
- Collaborate with creative, product, and e-commerce teams to develop high-converting ad creatives, landing pages, and offers.
- Build, test, and iterate on campaign structures, funnels, and retargeting flows to maximize ROAS and customer LTV.
- Performance Analysis & Optimization
- Monitor and report on key KPIs including ROAS, CPA, AOV, CTR, conversion rate, CAC, and LTV.
- Use A/B testing and data analysis to improve targeting, messaging, and channel performance.
- Analyze full-funnel attribution data to guide spend allocation and identify growth opportunities.
- Regularly audit account structures and implement optimizations based on performance insights.
- Growth Planning & Cross-Functional Collaboration
- Partner with the e-commerce, creative, and product teams to ensure alignment on promotions, product launches, and conversion paths.
- Inform and support forecasting, planning, and reporting on paid media performance to leadership.
- Stay current on platform changes, industry trends, and algorithm updates, proactively adjusting strategies as needed.
- Collaborate with external agencies or contractors when needed to scale campaign efforts or test new platforms.
Qualifications:- 3+ years of hands-on experience managing paid media campaigns in a high-growth DTC e-commerce environment.
- Proven track record of hitting or exceeding KPIs such as ROAS, CPA, and revenue targets.
- Strong experience with Meta Ads Manager, Google Ads, and TikTok Ads platforms.
- Solid understanding of funnel building, attribution modeling, retargeting, and customer segmentation.
- Proficiency in Google Analytics, Shopify analytics, and paid media dashboards (e.g., Triple Whale, Northbeam).
- Highly analytical mindset with advanced Excel or Google Sheets skills for data analysis and reporting.
- Experience with Amazon Ads, YouTube, Pinterest, or affiliate marketing platforms.
- Experience managing creative testing cycles and coordinating with design teams.
- Preferred: Passion for health, fitness, or lifestyle branding.
Apply now and you will be contacted ASAP.