About the Role
Ronbow is seeking a data-driven Performance Marketing Lead to own and scale our
paid media strategy across Meta, Google, and programmatic channels. You'll be
responsible for driving high-intent leads, optimizing ROAS, and implementing growth
experiments to maximize our monthly ad spend. This role is ideal for a strategic thinker
who thrives on turning analytics into actionable insights and thrives in a fast-paced,
results-oriented environment.
Key Responsibilities
1. Paid Media Strategy & Execution
- Lead end-to-end management of Meta Ads, Google Search/Shopping, and programmatic campaigns (display, retargeting, geofencing)
- Develop audience targeting strategies (lookalikes, intent-based keywords, custom segments) aligned with Ronbow's buyer personas
- Oversee A/B tests for ad creatives, landing pages, and bidding strategies to improve CPL and conversion rates.
2. Budget Optimization & ROAS Growth
- Allocate budgets dynamically across platforms based on performance data (target: 20% reduction in CPL YoY)
- Identify and scale high-performing campaigns (e.g., "Countertop Kitchen Promo") while sunsetting underperformers
- Implement automated rules and AI bidding (e.g., Google Smart Bidding) to enhance efficiency
3. Cross-Channel Funnel Management
- Collaborate with the CRM team to retarget leads and improve MQL-to-SQL conversion
- Partner with the creative team to produce high-converting ad assets (video testimonials, 3D design visuals)
- Ensure seamless tracking with UTMs, Google Tag Manager, and CRM integrations
4. Reporting & Innovation
- Deliver weekly/monthly reports on KPIs: CPL, ROAS, CTR, and funnel progression
- Stay ahead of platform updates (e.g., Meta Advantage+, Google PMax) and pilot new ad formats
- Troubleshoot discrepancies and optimize attribution models (data-driven or last-click)
Qualifications & Skills
- Experience: 5+ years in performance marketing, with a proven track record of scaling paid campaigns for DTC/e-commerce or premium brands (home design/luxury preferred)
- Mastery of Meta Ads Manager, Google Ads, and DSPs (e.g., Display & Video 360)
- Proficiency in Google Analytics, Looker Studio, and CRM tools (HubSpot/Salesforce)
- Familiarity with A/B testing tools (Optimonster, VWO) and AI bidding strategies
- Analytical Mindset: Ability to translate data into actionable growth strategies
- Leadership: Experience managing junior team members or agencies.
Why Join Ronbow?
- Impact: Own the performance marketing roadmap for a rapidly growing luxury brand
- Autonomy: Freedom to test cutting-edge strategies