This position is 3x/week in office in NYC - MUST be local
SEARCH MANAGER
The Role:
As the paid search manager, you will manage strategy, planning and execution of all paid search campaigns for clients that fall in line with their business and media goals. Search engine marketing experience, including pay-per-click and optimization, and the ability to lead a team are required.
Job Description
Responsibilities:
- Develop, implement, and manage paid search campaigns across various platforms (Google Ads, Bing Ads, Criteo, Amazon, and other performance media networks).
- Conduct keyword research and analysis to identify opportunities for campaign optimization.
- Monitor and analyze campaign performance, making data-driven decisions to improve ROI.
- Collaborate with cross-functional teams to align paid search strategies with overall marketing goals.
- Create and manage ad copy, landing pages, and other campaign assets.
- Stay up-to-date with industry trends and best practices to ensure campaigns are competitive and effective.
- Time-efficient management of client deliverables and production of weekly, bi-weekly, monthly and quarterly reports and insights on campaign performance to stakeholders.
- Manage budget allocation and bid strategies to maximize campaign efficiency.
- Conduct daily account optimizations and performance analysis against campaign goals.
- Implement test initiatives such as landing page A/B testing, multivariate testing, offer testing incrementality testing, and conduct postmortem campaign analysis, findings, and next steps.
- Ability to build a campaign from start-to-finish with limited supervision
- Management of all search vendor relationships between clients and our partners
- Oversee search/performance media strategist & offshore team.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 4-6 years of experience in paid search management.
- Proven track record of successful paid search campaigns with measurable results.
- Strong analytical skills and proficiency in using tools like Google Analytics, SEMrush, Looker, and other relevant software.
- Excellent communication and collaboration skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational skills.
- Minimum of 1-2 years of experience supervising others.
- Experience managing Google shopping and retail media feeds, with an understanding of e-commerce best practices.
- Advanced computer skills (Google Workspace, Microsoft Office)
- Exceptional written, verbal, and presentation skills with the ability to communicate with all levels of employees and attention to detail and follow-through skills.
- Google Ads Certified
- Experience with app-based campaigns and working with SKAN to track post-install events
Preferred Qualifications:
- Certification in Google Analytics or other relevant platforms.
- Familiarity with SEO and other digital marketing channels.
- SQL experience or willing to learn
- Apple Search Ads Experience
- Experience with feed management partners