Are you a skilled Paid Search and Social Marketing professional eager to make a significant impact? Do you excel in a data-driven atmosphere and thrive on optimizing campaigns for outstanding results? If you're ready for the next step in your career with an agency that values your expertise, this opportunity is for you.
Silverlight Digital is an independent digital media agency based in NYC, focusing on pharmaceutical and healthcare advertising with experience across various industries. We operate in a remote-first environment, gathering in our New York City office approximately twice monthly for collaboration and team building. Our mission is to deliver strategic, performance-driven media campaigns while nurturing a culture of innovation and professional development.
We are seeking a dedicated Paid Search and Social Marketing Associate to join our dynamic Silverlight Digital team.
Key Responsibilities - Plan, execute, and optimize paid search campaigns on Google Ads (and at times, Bing).
- Manage and enhance paid social media initiatives across platforms including Meta, Reddit, and LinkedIn.
- Analyze campaign performance data, derive insights, and implement optimizations to boost efficiency and ROI.
- Develop audience targeting strategies, conduct keyword research, and create compelling ad copy.
- Design and implement A/B tests, analyze outcomes, and recommend actionable next steps.
- Monitor budgets, track expenditures, and assist with monthly billing and reconciliation.
- Prepare and present performance reports featuring clear, data-driven recommendations for internal teams and clients.
- Collaborate with internal teams to ensure seamless project execution and innovation in media strategies.
- Take ownership of client accounts while contributing to team efforts to drive performance and results.
Desired Skills and Experience - 2-4 years of hands-on experience managing Paid Search and/or Paid Social campaigns (agency and/or Pharma experience is a plus).
- Proficiency in Google Ads and Meta Ads Manager is essential.
- Advanced skills in Excel with a strong comfort level in PowerPoint, Google Analytics, Looker Studio, and Supermetrics.
- Excellent communication skills in English, both written and verbal, particularly in client-facing roles.
- Ability to prioritize and handle multiple competing projects in a fast-paced environment.
- Adaptable, with strong interpersonal skills and a good sense of humor.
- Willingness to work during Eastern Time Zone hours and open to occasional travel for client meetings.
- Bachelor's degree required.
Why Join Silverlight Digital? - Engaging and growth-focused environment where your contributions matter.
- Competitive salary and benefits, including healthcare and 401(k).
- Flexible remote work options with regular in-office days in NYC.
If you're ready to elevate your career, we would love to hear from you. Apply today.
Silverlight Digital is committed to fostering a diverse environment and proudly stands as an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or other unique characteristics.