As the Paid Media Strategist at Fuse, you will play a key role in leading the tactical planning, execution, and performance optimization of paid digital media campaigns across multiple platforms. The ideal candidate will bring hands-on experience in media buying, data analysis, and digital optimization across search, social, programmatic, and other emerging channels.
This position is best suited for a performance-driven media professional with 5+ years of hands-on experience in paid media strategy and execution. Experience in nonprofit fundraising is preferred, though not required.
Key Responsibilities- Develop and implement integrated digital strategies to support fundraising goals across email, paid social (Meta), paid search (Google and Microsoft Ads), and programmatic/display channels.
- Create and manage digital campaign briefs, calendars, and test plans that support continuous learning and improvement.
- Oversee email marketing efforts from strategy and segmentation to testing, deployment, and analysis.
- Manage and optimize paid media campaigns, including keyword research, ad copy development, creative coordination, and in-platform performance monitoring.
- Track budgets across channels and ensure campaigns are pacing properly and meeting performance benchmarks (CTR, CPA, ROAS, conversion rate, etc.).
- Analyze campaign performance across platforms such as Google Analytics, Meta Ads Manager, and Looker Studio to provide insights and optimization recommendations.
- Collaborate closely with internal teams to ensure digital strategies align with broader client objectives and timelines.
- Participate in client meetings to present digital strategy, campaign results, and strategic recommendations.
- Stay current on platform updates, digital fundraising innovations, and industry best practices.
Qualifications- 3-5+ years of experience in digital marketing or digital fundraising, with a strong grasp of paid and owned channel management.
- Hands-on experience with Google Ads (Search, Display, and Grants), Meta Business Suite (Facebook/Instagram), and email marketing platforms.
- Familiarity with digital campaign analytics tools (e.g., Google Analytics 4, Looker Studio).
- Strong project management and organizational skills with the ability to manage multiple campaigns and priorities at once.
- Analytical thinker with attention to detail and a solutions-focused approach.
- Ability to thrive in a collaborative, mission-driven environment and communicate effectively with internal teams and external clients.
Preferred Qualifications:
- Google Ads & Google Analytics certifications
- Experience with email and SMS fundraising platforms
- Familiarity with Asana or similar project management tools
- Experience managing media for Giving Tuesday, EOY, or emergency response campaigns
- Experience with conversion tracking and pixel setup