St. Louis, MO (At our New HQ.)
$85,000-$100,000+ depending on experience
Dive Bomb Industries and Flop Industries are seeking a highly skilled Paid Media Specialist to lead and grow our in-house paid social and paid search strategy. This is a key role for driving measurable growth across two fast-paced, high-performing brands in the hunting, fishing, and outdoor lifestyle space.
We're looking for someone who can maximize performance across Meta, Google, YouTube, TikTok, and more-with deep platform knowledge and a hunger to test, learn, and scale. You'll be responsible for executing campaigns and owning performance across ROAS, CPC, CAC, CTR, conversion rates, and beyond.
Candidates will be expected to perform a full audit of our current paid accounts before hiring.
RESPONSIBILITIES:
- Audit and assess current paid social and paid search campaigns (Meta, Google, YouTube, Shopping, Retargeting)
- Drive performance goals across ROAS, CPC, CAC, CTR, and conversion rate
- Manage daily optimizations: creative testing, bidding, audience segmentation, and budget allocation
- Collaborate with in-house creatives to develop platform-optimized ad assets
- Build segmented full-funnel strategies, including cold, warm, and hot audience retargeting
- Monitor and report on ad fatigue, frequency, and lifetime value considerations
- Optimize post-click experience by coordinating landing page testing and improvements
- Track performance via GA4, UTMs, and ensure reporting accuracy across platforms
- Identify opportunities for channel expansion (e.g., Snapchat, Pinterest, YouTube Shorts)
- SEO experience is a plus
WHAT WE'RE LOOKING FOR:
- 5+ years of experience managing high-spend paid social and search campaigns
- Deep platform knowledge of Meta Ads Manager, Google Ads, GA4, and eCommerce tracking
- Strong analytical skills-can interpret data and translate into actionable strategy
- Experience with Shopify and understanding of the eCommerce customer journey
- Ability to thrive in a fast-paced, high-growth environment
- Self-starter with strong communication and collaboration skills
- Eagerness to stay up to date with platform changes, AI advancements, and automation tools that impact paid performance marketing
LOCATION & COMPENSATION:
- Salary Range: $85,000-$100,000+ (commensurate with experience)
- Location: Dive Bomb HQ in St. Louis, Missouri
This is an incredible opportunity to build and lead paid media efforts for two nationally recognized outdoor brands. If you're passionate about performance, data, and scaling campaigns that convert-we want to hear from you.
Apply now and help us take Dive Bomb and Flop Industries to the next level.