Description The Paid Media Manager sits within the Digital Marketing & E-Commerce Team and is responsible for strategizing, executing, and managing paid marketing campaigns for the Nylabone, Four Paws, Cadet, Best Bully Sticks, Barkworthies, & Paw Love brands. This role is focused on hands-on management of paid media activities across search, display, social media, video, and sponsored content, ensuring that campaigns are effectively targeted, cohesive, and aligned with the company's broader marketing and business goals. Key responsibilities include developing and managing budgets, optimizing campaign performance through data analysis and A/B testing, and collaborating with internal teams and external agencies to create impactful ad content. The manager will also track market trends and adjust strategies to maximize performance. Regular reporting and performance insights will drive continuous improvements to achieve measurable growth.
This position is based out of our Neptune City, NJ facility 5x a week.
KEY RESPONSIBILITIES - Strategize, execute, and manage paid marketing campaigns across multiple channels, ensuring effective spending of budgets to maximize growth and reach business objectives.
- Paid marketing channels include search, display, social media, video, and sponsored content.
- Collaborate with internal teams to ensure that all paid marketing efforts are cohesive, targeted, and effectively aligned with the company's overall marketing and business goals.
- Develop, manage, and allocate advertising budgets effectively.
- Coordinate with internal teams and external agencies to create compelling and effective advertising content.
- Measure and optimize paid marketing campaign performance for maximum ROI through data analysis and adjustments.
- Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.
- Manage relationships with advertising/media buying agencies and third-party vendors for marketing activities.
- Conduct A/B testing to continuously optimize ad creative, targeting, and landing pages.
- Track, measure, and report on campaign results, providing insights and recommendations for improvement.
- Stay informed about industry trends, competitive landscape, and emerging digital marketing technologies to keep our paid media at the forefront of performance marketing.
QUALIFICATIONS - 5-7 years of proven experience directly managing and optimizing business-to-consumer (B2C) paid campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in GA4. Looker Studio or PowerBI a plus.
- In-depth knowledge of various paid advertising platforms including Google Ads, Meta, YouTube, & TikTok.
- Hands-on experience in handling marketing budgets and forecasting/reporting results.
- Excellent understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong attention-to-detail and ability to deliver high-quality work in a fast-paced environment.
- Self-starter with a proactive approach to sourcing and analyzing data, driving continuous improvement and innovation.
- Excellent verbal and written communication skills, with the ability to present data-driven insights clearly and persuasively.
- Computer proficiency in all MS Office applications, advanced Excel skills.
- Bachelor's degree in marketing, business, or a related field. Additional certifications in digital marketing are a plus.
POSITION INFORMATION - This position pays $100,000 - 110,000 per year depending on experience
BENEFITS PACKAGE & EMPLOYEE PROGRAMS - Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more.
- Education Assistance (both college degrees and professional certifications)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid parental leave
- A more complete list of benefits can be found here
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro , Aqueon , Cadet , Farnam , Ferry-Morse , Four Paws , Kaytee , K&H , Nylabone and Pennington , strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit to learn more. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.