Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.
Summary: We're looking for a Paid Media Strategist with a strong background in either agency settings or healthcare-related campaigns to join our growing team.
You'll play a key role in developing, executing, and optimizing paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels-working closely with clients and internal teams to ensure campaign success.
Key Responsibilities- Develop and execute multi-channel paid media strategies tailored to client goals and target audiences.
- Conduct research and audience analysis to inform strategic planning and media buying.
- Manage day-to-day campaign execution, including setup, monitoring, optimization, and reporting.
- Analyze performance metrics and deliver actionable insights and recommendations.
- Collaborate with creative, analytics, and account teams to align messaging and performance goals.
- Stay up-to-date on platform trends, algorithm changes, and emerging media opportunities.
- Present strategies and performance reports to clients with clarity and confidence.
Qualifications- Resume in English
- English fluency at C1 or C2 level
- 3+ years of experience in paid media planning and buying, preferably within a marketing/advertising agency or the healthcare industry.
- Proven success managing budgets across platforms like Google Ads, Meta Ads, LinkedIn, and programmatic DSPs.
- Deep understanding of audience segmentation, performance metrics, attribution models, and bidding strategies.
- Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics (GA4), and campaign management dashboards.