PACE Center Community Liaison

Find your WHY at Reid Health Under the direction of the Associate Director, coordinates and implements marketing efforts of Reid Health PACE Center. The PACE Center Community liaison will supportthe enrollment development objectives by executing an integrated marketing plan that establishes name recognition of Reid Health PACE Center and its affiliates and bringsqualified referrals to increase enrollment on an ongoing basis to support program growth. Coordinates all Reid Health PACE Center marketing efforts including presentations to potential referrals; develops new referral sources and maintains referral tracking system and marketing files; develops annual marketing plans and written marketing materials

Let's Shine. Together.
Our values of Excellence, Empathy, Integrity and Accountability are essential to exceed our customers' expectations. At Reid, we look for individuals who believe in our core values and demonstrate a genuine desire to make a positive impact to those we serve. We take pride in employing people who show up every day with a commitment to these values along with our mission and vision. We are one team working toward a common goal of providing outstanding customer care and service to our communities. If you have a calling to serve and are looking for meaningful and purposeful work, Reid Health is the place for you.

To lead our communities to well-being, one person at a time. It is not just what we do - it is who we are.

Overview of Responsibilities

• Development and implementation of the strategic marketing plan including associated activities and collateral following State and Federal guidelines to market Reid Health PACE Center.
• In conjunction with PACE Director and Reid Health's Marketing & Communications department, develops annual marketing plan and all appropriate marketing materials including newsletters, press releases and advertising for Reid Health PACE Center.
• Plans, facilitates, and participates in marketing and outreach activities for Reid Health PACE Center.
• Meets or exceeds census enrollment targets.
• Meets or exceeds monthly and annual goals for introductory meetings, presentations, special event partnerships, and enrollments.
• Develops and cultivates new referral sources. Maintains consistent, close contact with existing referral sources.
• Provides individual and group marketing presentations to potential referral sources.
• Plans and coordinates open houses/marketing events to enhance exposure for Reid Health PACE Center.
• Maintains referral tracking system and mailing list as well as marketing files.
• Creates and maintains a directory of contacts with target demographics or organizations/individuals.
• Establishes positive working relationships with community health and social service providers.
• Ensures that all regular referral sources have current information about Reid Health PACE Center and ensures appropriate distribution of collateral materials as needed.
• Ensures budget compliance for all programming related to job functions.
• Establishes, maintains, and updates appropriate social media sites for maximum, positive exposure (in collaboration with Reid Health's Marketing and Communications department).
• Suggests, plans, and executes events and services that Reid Health PACE Center will use to continually raise the visibility of the program and its core services amongst its target audience.
• Completes enrollments, when necessary, to assist Enrollment Specialist.
• Assists in the development and routine review of marketing, intake, and enrollment processes.
• Attends staff meetings and in-service training as required.
• Participates in and supports the Quality Improvement initiatives.
• Participates in continuing education classes and any required staff and training meetings.
• Complies with CMS PACE regulations as they pertain to this role.
• Performs other duties as required or requested.

Education/Experience

• Minimum Education Required: Bachelor's Degree or, in lieu of degree, 5 years of marketing/outreach experience.
• Minimum Education Preferred: Master's degree in business or marketing
• Minimum Experience Required: Minimum of 2 years of experience in a Marketing role for a health care provider, or in an information and referral resource role with the senior networks of identified service area.
• Minimum Experience Preferred: Experience in a health or human services. Working knowledge of geriatric population. Prior involvement in the start-up of healthcare related business.

Licensure and Certification

• Licensure: As appropriate for degree.
• Certifications: As appropriate for degree

Schedule Details Day Shift. 40 hours weekly. Monday - Friday 8:00-4:30 Flex Schedule On Call rotation What We Offer
Unexpected Perks - Daycare, Doordash, SmartDollar, Daily Pay, therapy dogs, massages, Forbes rated Best Places to Work 2022

Stay Connected Not quite what you are looking for? Submit your information here for general consideration. One of our employment specialists will be in touch with next steps.

Other Information EEO Statement: Reid Health is an Equal Opportunity Employer

No Search Firms:

Reid Health does not accept unsolicited assistance from search firms for employment opportunities. Please do not call or email. All resumes submitted by search firms to any employee or other representative at Reid Health via email, the internet or in any form and/or method without a vaild written search agreement in place and approved by HR will result in no fee being paid in the event the candidate is hired by Reid Health.

Application FAQs