82401
Please ONLY local candidates to Princeton NJ with pharmaceutical exp
TSR is a premier National U.S. Staffing company with over 50 years of staffing excellence.
Our client, a leading pharmaceutical company is hiring an Omni Channel Analyst for a contracting role.
Top skills:
- Min 4 yrs exp Data Visualization Tools (Tableau, Power BI)
- Min 4 yrs exp with CRM, Web Analytics, Media reporting platforms
- Min 4 yrs exp in marketing analytics, digital media reporting, pharma and/or healthcare
Location: Princeton NJ
Pay: $70-72/hour W2
Responsibilities:
- This role supports the development, measurement, and optimization of omnichannel marketing strategies across HCP and patient audiences
- The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making
- Provide analytical and operational support to inform strategic planning and optimize channel performance
- Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels
- Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping
- Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution
- Assist in translating analytics into clear business recommendations
- Collaborate with brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns
- Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery
- 4-6 years of experience in marketing analytics, digital media reporting, or customer engagement in the pharmaceutical sector
- Experience within the pharmaceutical industry is a must with oncology preferred
- Familiarity with omnichannel marketing and campaign measurement frameworks