Job Summary
The Marketing Manager will be responsible for developing, implementing, coordinating, and analyzing all marketing and PR efforts. Other responsibilities include creating and implementing the marketing plan and budget, developing, and writing content within the Resort's brand standards and researching innovative travel, hospitality, and timeshare marketing concepts, best practices, and trends, in an effort to increase revenues, occupancy, and qualified leads. The Marketing Manager oversees business relations staff; including data and creative teams and is the property representative for media requests and all social media activities
This role can be based out of one of our offices in either Charlottesville, VA Harrisonburg, VA Virginia Beach, VA or Massanutten Resort located in Rockingham County, VA.
Flexibility for hybrid work available.
Required Travel: Travel 50%
Duties/Responsibilities:
- Maximize all customer interactions at regional off-site events, fairs, and festivals to drive lead generation and vacation certificate sales.
- Ensure proper staffing levels are in place to ensure production goals at each location
- Collaborate closely with management and other office staff to align daily deliverables.
- Network and build relationships required to acquire and develop new partnerships/power outlets.
- Produce daily, weekly, and monthly detailed production reports.
- Regularly analyze sales conversion and lead generation data.
- Oversee staffing, training, and budgeted booking production.
- Present results and recommendations to Director of Timeshare Marketing to enhance future campaigns.
Required Qualifications:
- Bachelor's Degree in Marketing, Management, Hospitality or related field and/or equivalent work experience.
- 5+ years of sales and/or marketing experience.
- Experienced with face-to-face sales.
- Proven record of developing executing sales strategies
- Experience managing a team of 10+ people.
- Excellent customer service skills.
- Effective verbal and written communication skills.
Preferred Qualifications:
- Previous experience in Timeshare sales.
- Working knowledge of Salesforce CRM.
- Equivalent combination of customer service, problem solving, and management experience.
- Experience working in a resort or timeshare industry.
Why Work At Massanutten Resort?
This position offers a daily pay rate + uncapped commission in addition to:
- Comprehensive benefits package (for all employees including part-time and full-time)
- Rewards and discounts at Massanutten Resorts and partner resorts across the globe via RCI Exchange Vacation Plan
- On-the-job training
- Fun and inclusive work environment
- Massanutten Resort is 100% employee owned. Resort employees become participants in the Resort's Companies, Inc. Employee Stock Ownership Plan (ESOP), a qualified retirement plan as soon as they work one hour. Benefit offered to full-time, part-time, and seasonal employees.
As an equal opportunity employer, Resorts follows all applicable employment laws that prohibit discrimination on the basis of race (including traits historically associated with race, such as hair texture, hair type, and hair styles), color, national origin, sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions), religion, age, genetic, information, disability, marital status, or any other bases protected by applicable federal, state, or local laws. This policy applies to all aspects of employment, including but limited to hiring, placement, promotion, transfer, separation, training, compensation, and benefits.