Representing our beverage client in the San Francisco, Bay Area
5 Week Contract / Full-Time
Start Date: June 2, 2025
Reports to: VP, Spirits - Public Label
$2000/wk + Bonus Incentive, Transportation Stipend
About the Role
Public Label, a leading full-service marketing and field execution agency, is seeking an enthusiastic, self-motivated Off Premise Area Sales Manager (ASM) to represent our client -a standout player in the booming Ready-to-Drink (RTD) category.
As an ASM, you'll be on the front lines of market expansion. You'll drive sales execution, grow account relationships, and work directly with distributor teams and retail decision-makers to bring this exciting new product to life in key markets.
Who We Are
Public Label is a next-gen commerce agency built for the now and what's next. We drive conversion across every touchpoint through three core practices: Brick & Click Commerce (traditional retail), On-Demand Commerce (Amazon, DTC), and Immersive Commerce (experiential). Fueled by data, powered by creativity, and free from big-agency bloat, we move fast, think boldly, and make brands unmissable. Backed by the Meet the People network, we bring a culture built on hustle, heart, and fearless collaboration to drive real results.
What You'll Do
Work in close collaboration with the sales team and distributor leads to develop and implement short-term sales plans to achieve long-term results for client goals and initiatives in off premise accounts
Work with supplier representatives to understand the brand and sales goals and support their efforts to increase market share through new distribution and merchandising in specific accounts
Review sales data and statistics and provide relevant reports to the senior area sales managers and/or client directly
Make sales pitches and presentations to existing and prospective clients as a key area sales manager
Gaining distribution (or secondary placement) of core SKUS and securing displays
Identify, cultivate and grow strategic customer relationships
Negotiate & execute sales deals, POS, programming, education etc.
Ensure shelf compliance for currently distributed offerings & active programs
High-level reporting of competitive activity in market
Be in market 4 days a week targeting 8-10 accounts a day & 1 day of office recaps
What We're Looking For
2+ years of sales or account management experience in beverage alcohol preferably RTD,
Strong understanding of distributor systems and account-level selling
Track record of meeting sales goals and increasing product visibility in competitive markets
Existing relationships with key retail and off-premise accounts in your region
Familiarity with alcohol merchandising standards, state regulations, and market compliance
Experience with new product launches and brand activation programs
Proactive, organized, and capable of managing your own book of business with minimal supervision
Excellent communication, presentation, and relationship-building skills
Comfortable working in a fast-paced, startup-style environment
Proficient in Microsoft Office (Excel, PowerPoint, Outlook); CRM tools a plus
Must be at least 21 years old with reliable transportation
Physical Requirements
Ability to lift, carry, and transport products or promotional materials weighing 35-50 lbs
Comfortable standing, walking, and moving through retail and off-premise environments for extended periods
Ability to drive across a designated sales territory, including multiple account visits in one day
Must be willing to work non-traditional hours, including evenings and weekends as needed
Equal Employment Opportunity
At Public Label Agency, we are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive. We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.
If you require accommodation during the recruitment process, please let us know, and we will work with you to meet your needs.
We thank all candidates for their applications but only those shortlisted for the role will be contacted.