The National Marketing Manager- USA is a pivotal market-facing role responsible for implementing marketing initiatives and brand activations across the US in alignment with the global brand direction. Sanderson Design Group is in a stimulating period, having doubled in size in the last five years and has the highest growth market planned for a UK-quoted company. This exciting role reflects the Group's continued growth and expansion in the UK and international territories, specifically the USA. The role of National Marketing Manager is instrumental in translating brand strategies into meaningful and geographically relevant campaigns and experiences in the US.
Working closely with the US pr agency, the senior VP of sales (USA), and the UK-based Group brand managers, creative, and digital teams, the successful candidate will seamlessly transition between external-facing brand communications, event execution, media relations, and local content support. The role is essential for strengthening Sanderson Design Group's presence in the US and driving engagement across key trade and consumer audiences.
Business context:
- Sanderson Design Group PLC is a luxury interior design house with a rich portfolio of brands including Sanderson, Morris & Co., Harlequin, Zoffany, Clarke & Clarke, and Scion. These world-renowned brands, which design and produce fabric, wallpaper, and paint, are deeply rooted in British manufacture, with two factories within the Group, Anstey Wallpaper Company and Standfast & Barracks, producing all printed wallpaper and printed fabric for the brands.
- Our purpose as a Group is to 'bring the beautiful into people's homes and lives'.
- The company owns one of Europe's most extensive design archives, with over 65,000 historical documents and artworks held in its archive at Voysey House, Chiswick, London, the Group's HQ and original home.
- A growing international licensing programme supports our strategic global expansion across brands.
Areas of accountability:
US Marketing Activation & Execution
- Lead the implementation of 360 brand activations across the US market-including retail, digital, showroom, and trade experiences-to ensure cohesive brand expression at every customer touchpoint.
- Support omnichannel campaigns by collaborating with e-commerce partners and retail stockists, tailoring messaging and assets to their platforms.
- Collaborate closely with the UK marketing team to adapt global toolkits for local relevance, ensuring consistency with each brand's tone and values.
- Partner with the senior VP of sales (USA) to support sales-driving activity, including showrooms, trade shows, designer outreach, and regional events.
- Ensure timely and effective delivery of campaigns and activities in line with brand priorities and business goals.
- Drive performance marketing activity across the Trade Hub and e-commerce platforms, working closely with the Head of Digital Marketing to optimise digital visibility, engagement, and conversion.
PR & Media Management
- Day-to-day liaison with the US PR agency to ensure consistent storytelling, editorial placements, influencer relations, and close connection to the internal PR team.
- Cultivate relationships with editors, influencers, and key tastemakers in the US interiors and luxury lifestyle space.
- Collaborate with the internal PR team and brand managers on messaging, press strategies, and reactive opportunities in the US market.
Event & Brand Experience Planning
- Manage planning and delivery of events and brand activations in the US, including showroom events, partner collaborations, trade shows, and design community engagements.
- Work with external agencies, internal teams, and brand partners to deliver high-impact experiences aligned with brand positioning.
- Host top designer-led events alongside the Group's creative director and CEO in key markets.
Cross-Team Collaboration
- Act as a key point of contact between US market activity and UK-based teams (brand, creative, digital).
- Share market insights and feedback to inform campaign development and future marketing strategies.
- Maintain a proactive flow of communication across departments and regions to ensure integration and alignment.
Market Intelligence & Reporting
- Provide updates on US market trends, consumer behaviour, competitor activity, and industry developments.
- Deliver post-campaign/event reports and insights to support measurement and continuous improvement.
MEASURES OF SUCCESS
- Delivery of impactful US marketing activations that enhance brand visibility and engagement.
- Strong, collaborative relationships with internal UK teams and external us partners.
- Growth in us media coverage, pr results, and share of voice.
- Seamless localisation of brand campaigns.
- Contribution to business growth via marketing support of commercial activity.
- Increased engagement from trade and design audiences in the us.
CONNECTING WITH OTHERS
Internal
- Marketing Director (UK)
- Group Brand Managers (UK)
- Creative Team (UK)
- Digital Team (UK)
- Senior VP of Sales (USA)
- Licensing Division
- Contract and International Divisions
- Leadership Team
External
- US PR & Media Agencies
- Trade Customers & Designers
- Event Partners & Collaborators
- Influencers and Tastemakers
- Showrooms
- Journalists & Editors
EXPERIENCE & SKILLS
- 5+ years' experience in a brand or marketing role within luxury interiors, design, or lifestyle sectors
- Deep understanding of the US media and design landscape
- Proven experience in event planning, brand activation, and campaign delivery
- Confident communicator with strong interpersonal and relationship-building skills
- Organised, proactive, and able to work independently while collaborating across time zones
- Experience working within a matrixed organisation with international stakeholders
- Comfortable navigating both creative and commercial priorities
QUALIFICATIONS
- Bachelor's degree in marketing, communications, or a related field.
BEHAVIOURS
- Brand-led and commercially aware
- Collaborative and culturally sensitive
- Agile and adaptable
- Organised and delivery-focused
- Proactive and resourceful
- Professional and confident in representing the brand externally