Job Overview:
The Merchandising Manager, Live Events & Tour Ops will oversee all aspects of merchandise operations for live tours and retail activations, ensuring seamless execution from strategy to on-site operations. This role requires a strategic thinker with deep experience in event merchandise operations, exceptional problem-solving and project management skills, and a drive to maximize in-person sales. The ideal candidate thrives in a fast-paced, entrepreneurial environment, manages ambiguity effectively, and demonstrates strong leadership and communication skills to drive company objectives.
RESPONSIBILITIES
Tour and Offline Event Operations (80%):
- Own offline merchandise operations for HYBE artists, developing event-specific sales strategies through budgeting, forecasting, performance monitoring, and tailored product offerings to meet revenue goals and enhance fan engagement.
- Collaborate with third-party agencies to oversee venue sales operations, negotiate terms, and address unexpected on-site issues to ensure smooth execution and a positive fan experience.
- Coordinate with artists' teams and concert business teams to align merchandise offerings with tour schedules and requirements.
- Manage live event logistics, including inventory delivery, setup, backship, and on-site operations; track and analyze sales performance during events; and onboard agencies to facilitate accurate post-event billing and comprehensive reporting.
- Perform post-tour reconciliation and deliver actionable insights to stakeholders to optimize future strategies and drive continuous improvement.
- Manage budgets and vendor contracts related to offline events.
Production and Supply Chain Management (20%):
- Coordinate with internal teams, vendors, and artist teams to oversee the development of merchandise product lines for offline events and tours.
- Optimize supply chain operations to ensure cost efficiency and timely delivery.
- Identify and develop strategic partnerships and sponsorship to drive revenue growth
- Own the creation and maintenance of event specific sales orders, outbound deliveries, and invoice processing, ensuring streamlined sales operations in our ERP system (SAP).
Team Collaboration:
- Work closely with internal team members to align production and sales strategies.
- Build and maintain relationships with external vendors, touring teams, and stakeholders.
- Provide leadership and guidance to junior team members.
QUALIFICATIONS
- Bachelor's degree in Business Administration, Event Management, Production, Merchandising, or a related field.
- 5 -8 years of progressive experience in Tour Merchandising, Live Event Operations, Project Management, or related roles in the music and entertainment industry.
- Proficiency in Korean is preferred, but not required.
- Proven ability to act as a strategic business owner, with strong problem-solving and decision-making skills.
- Strong project management skills, with the ability to manage multiple large-scale projects simultaneously in a fast-paced setting.
- Exceptional communication and interpersonal skills, with experience working cross-functionally and representing organizations to key stakeholders.
- Willingness to travel domestically and internationally as required (up to 50%.)
- In-depth understanding of the K-pop industry, fan culture, and market trends is highly preferred.
Salary Range (DOE): $80,000 - $125,000/ year