Scope of Position The Merchandising Manager curates and optimizes product assortments to drive sales and profitability. This role demands a strategic yet hands-on approach, ensuring merchandising initiatives align with market trends and customer preferences. The ideal candidate is highly analytical, detail-oriented, and adept at managing multiple sales channels while collaborating with cross-functional teams.
Responsibilities- Assortment Strategy & Planning - Develop and implement merchandising strategies to maximize revenue across e-commerce platforms, catalogs, and third-party marketplaces.
- Product Listing Optimization - Create engaging, SEO-optimized product listings to improve visibility and conversion rates.
- Data Analysis & Insights - Analyze sales performance, customer behavior, and inventory trends to optimize pricing, product placement, and promotions.
- A/B Testing & Optimization - Conduct A/B testing on product pages and checkout processes to enhance messaging, layout, and overall customer experience.
- Site Search Management - Optimize site search functionality to improve product discoverability across all digital platforms.
- Cross-Sell, Upsell & Bundling - Develop strategies to increase average order value through targeted cross-sell, upsell, and bundling initiatives.
- Cross-functional collaboration - Work closely with marketing, product management, and supply chain teams to ensure seamless execution of merchandising initiatives.
- Vendor & Marketplace Management - Oversee relationships with key marketplace partners like Amazon and eBay Motors, ensuring consistent product representation and optimization.
- Promotions & Campaign Support - Design and execute merchandising strategies to support seasonal promotions and enhance customer engagement.
Qualifications- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in merchandising, e-commerce, or a similar role, preferably in the auto repair or distribution industry.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication and project management abilities.
- Experience with marketplace platforms such as Amazon and eBay Motors.
- Proven ability to manage multiple sales channels and collaborate across departments.