Membership Database and Experience Manager

Job Type

Full-time

Description

Summary:

The Membership Database and Experience Manager is responsible for ensuring high member engagement and retention rates within the Wellness Alliance. This includes overseeing all membership enrollment and renewal processes, ensuring effective and efficient member support, CRM data management, and supervising/training the wellness customer service personnel. Additionally, this role is responsible for handling any systems issues that arise, preparing and managing membership and other data reports, overseeing and implementing member engagement activities, and supporting the administration of the organization's awards and checklist services.

Essential Duties and Responsibilities

This Position Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

DATA MANAGEMENT AND REPORTING. Serve as the primary data management professional within the wellness organization, assuring that all Wellness Alliance membership data housed within the CRM and other organizational systems is accurate and reports of membership trends are run and analyzed on a consistent basis.
•  Demonstrate a deep understanding of the membership structure and its related processes within the organization's CRM; actively managing the members' data, suggesting efficiencies to maximize the members' experience and providing relevant reporting for leadership and other wellness staff.
•  Conduct and report-on renewal-based and other periodic audits to assure accuracy of the organization's information.
•  Upon request, create, aggregate and/or interpret available member/nonmember data into reports for internal purposes as well as for external (member or partner) requests.
•  Provide any training or data needed to the Continuing Education (CE) team ensuring members' CE Credit status is accurate and effectively reported.
•  On an as needed basis, work with IT and other stakeholders to understand and coordinate the transfer of data from/to other CRM systems to manage the wellness membership. MEMBERSHIP EXPERIENCE and ADMINSTRATION . Responsible for the oversight of exceptional customer service and account management within the Wellness Alliance to ensure timely, professional and empathetic interactions.
•  Supervise the primary point of contact for all incoming inquiries through multiple organizational channels (e.g., phone calls, voicemail, email, chat, forms) with the expectation of a 24-hour or less (one business day) turnaround time. This includes oversight of the response to all membership account inquiries and services related to log-ins, technical issues, identification or location of resources or courses, membership or order status, payment status, updating rosters for group memberships, or providing training/support in navigating our systems/website.
•  Ensure that all customer transactions and outreach with the Wellness Alliance organization are accurate, effective and met with timely and empathetic support.
•  Field, resolve, and/or forward all escalated complaints or concerns.
•  Lead the coordination and management of membership status and renewals process, which includes: ensuring that the CRM is functioning accurately; coordinating campaign timing with communications and engagement campaigns (CRM and email) to ensure friendly and accurate messaging; and conducting or coordinating personal outreach such as phone calls or online meetings to assure retention of current members.
•  Manage membership webpages, access points and platforms, ensuring accuracy and ease of use.
•  Support the processing of membership renewals/orders and invoicing for other organizational products and services. May collect or process payments such as credit cards, checks, or ACH payments. Work with IT Support (internal and external) to report and/or escalate technical issues with the organization's systems and/or member-facing portals/resources.
•  Responsible for providing back up and training, including creating clear and accessible SOPs, to the customer service representative(s).
•  Support the primary point of contact for all contracts related to Service Level Agreements ("SLA") with preferred partners and resellers for the organization. As needed, create and provide training on how to manage SLA Accounts within the CRM.
•  Have a baseline understanding of member services and be able to help members navigate these services, escalating to others on the member experience team as necessary.
•  Assist sales and account management with changes and updates to large group accounts and assist with the administration of key accounts as needed. ENGAGEMENT & OUTREACH.
•  Lead membership engagement through regular communications and campaigns with a focus on membership retention and revenue growth.
•  Partner with Marketing Team to create membership marketing campaigns and communication collateral such as Social Media posts, website ads/banners, email marketing, CRM drip campaigns, and direct emails to current, expiring, past and prospective members.
•  Call members directly regarding products, services or memberships.
•  Strategize, plan and serve as primary point of contact for the annual renewal processes.
•  Conduct account growth activities such as providing solutions-based recommendations that expose and involve members in multiple products/services offered by the organization.
•  Educate members and customers about various organizational products/services or upcoming programs - either one-on-one, through marketing efforts, or by hosting periodic informational sessions.
•  Respond to inquiries regarding the Certified Wellness Practitioner (CWP) and other certificate programs as requested. INTEGRATION LEADERSHIP.
•  Foster excellent partnerships with multidisciplinary IFEBP ("the Foundation") teams to optimize Wellness Alliance results.
•  Partner closely with the Foundation's Membership team to ensure alignment of organizational services, process and expectations.
•  Work collaboratively with the Foundation's shared services "operations" teams (IT, HR, Accounting, Order Processing, Printing/Shipping, etc.) to ensure efficient operations of the Wellness Alliance.
•  Work collaboratively with the Foundation's shared services "marketing" teams (Marketing, Branding/PR, Content, etc.) teams to ensure all member-facing or public-facing messaging meets brand standards. ADMINISTRATIVE SUPPORT.
•  In partnership with organizational leadership, conduct various administrative activities as assigned and as business needs dictate.
•  Editing/creating documentation (Word, PowerPoint, Excel, etc.) that is clear and easy to interpret for leadership and other stakeholders.
•  Supervising the fulfillment and communication of membership-related programs, specifically the Well Workplace Awards, application and submissions. This includes ordering awards and coordinating assets provided to members. Supervisory Responsibilities: Supervises one customer service representative dedicated to the wellness membership. Responsible for training and mentoring more junior employees on systems, processes and tasks.

Requirements

Required Education/ Experience:
•   Bachelors' degree in business administration, business management, communications, or human resources (or similar field) is required.
•  Minimum of five (5) years in customer-facing positions where customer service and/or dedicated account management has been a significant portion of the role(s).
•  Minimum of five (5) years successful experience using a CRM platform (or other similar centralized data program such as an ATS, LMS, or HRIS) with expert level understanding of systems. Prior experience with Your Membership strongly preferred.
•  Some prior experience in generating ideas for marketing communications to raise awareness (internal or external) is helpful, but not required.
•  Some prior experience in cash handling or processing payments (e.g.: billing, invoicing, bank telling, or cashiering at point of sale) is helpful, but not required.
•  A Certified Wellness Practitioner (CWP) credential is preferred, but may instead be obtained in-role by the right candidate. The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.

Minimum Qualifications/Skills :
•  Must have a personal passion and interest in the wellness and benefits industry; demonstrated by work experience, educational focus, certifications or designations, and/or ongoing memberships to organizations dedicated to wellness and/or benefits.
•  A customer-centric, "members first" mentality and helpful demeanor, supported by a track record in delivering exceptional customer support and building long-term relationships. As with any customer-facing role, this often requires sound judgment, strong listening skills, and the ability to be empathetic and compassionate.
•  Tech savvy with demonstrated ability to quickly learn new technologies, processes, and products as well as complete basic (virtual) trouble-shooting with members/customers.
•  Excellent interpersonal communication skills with proficiency in communicating verbally (face-to-face and by phone), and in-writing (e.g.: email and chat) with members from a wide variety of backgrounds . click apply for full job details