Project or Initiative
Day-to-day campaign management tasks for the Food organization.
Media plan generation.
Hybrid Role
Yes
In-Office Requirement
3 days in the office per week
Top 3 Skills Needed or Required
- Media Planning
- Media Strategy
- Media Optimization
- Budget Re-allocation
- Campaign Tracking
- Media Consultant
- Social Media Planning Experience
- Offsite Media Planning Experience
- Programmatic Experience
- Absorb and understand Walmart Connect Product offerings and updates
Day-to-Day Responsibilities
- Media Planning and product capability guidance to suppliers in the Food SBU
- Optimizing campaigns to ensure no revenue at risk
- Highly Collaborative - Working closely with cross-functional partners such as Sales and Account Management
Team Makeup
- Campaign Management
- Sales
- Account Management
- Media Insights
- Analysts
- Product Marketing Management
Working Hours
9 AM - 5 PM EST
Qualifications:
- Four-year Bachelor's Degree in Advertising, Journalism, Marketing or related field
- 3+ years of experience in bid management, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms
- Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.) and ability to analyze media math to inform optimizations
- Client facing experience with the ability to proactively identify risks and effectively develop and communicate solutions
- Strong curiosity to learn new ad platforms and media tactics while thinking critically on their application
- High comfortability with navigating a rapidly evolving environment and operating in ambiguous situations
- Ability to work autonomously and demonstrate a proactive bias for action
- Excellent verbal and written communication skills
- Ability to advise partners on media best practices and areas of opportunity
- Strong project management skills and the capacity to work under pressure while managing competing and/or changing priorities
- Understanding of traditional and interactive media planning elements
- Proficiency working with Microsoft programs: Excel (pivot tables, data/number analysis), PowerPoint (deck creation, visual storytelling), Word, Outlook
- Experience using systems like Salesforce, JIRA, Tableau, SQL, Power BI
Preferred Qualifications:
- 3+ years' experience managing and/or consulting on digital campaigns across display, video, social, search, experiential
- Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, ad exchanges
- Proven track record of creating strategies that influence advertisers' investment in Walmart media/advertising