Media Planner

Allentown, Pennsylvania

Alphabe Insight Inc
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Company Description

About Us

Sphirea Plus is a dynamic logistics and supply chain company committed to delivering efficient, high-quality service to our clients. With a strong reputation for reliability and innovation, we focus on building long-term partnerships with our customers and investing in the growth and development of our team members. At Sphirea Plus, we believe that success starts in the warehouse-with dedicated individuals who take pride in their work.

Job Description

Job Description

We are seeking a highly motivated and detail-oriented Media Planner to join our growing team. The Media Planner will be responsible for developing comprehensive media strategies that align with client objectives, ensuring optimal media placement across a variety of traditional and digital platforms (excluding social media). This role requires strong analytical skills, a strategic mindset, and the ability to work effectively within a fast-paced environment.

Responsibilities
  • Develop and execute media plans that align with client goals and target audience behavior.
  • Analyze market research and performance data to determine the best media mix and placements.
  • Collaborate with account managers, creative teams, and media buyers to ensure cohesive campaign execution.
  • Track and report on campaign performance, making strategic adjustments as needed.
  • Prepare and present media proposals, schedules, and budgets to internal teams and clients.
  • Stay updated on industry trends, tools, and media channels relevant to client needs.
Qualifications

Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 2-4 years of experience in media planning, preferably in an agency environment.
  • Strong understanding of media planning principles, including reach, frequency, and GRP.
  • Proficiency in media planning tools and platforms.
  • Excellent analytical, organizational, and communication skills.
  • Ability to manage multiple projects and deadlines efficiently.
Additional Information

Benefits
  • Competitive salary of $70,000-$75,000 per year
  • Opportunities for professional growth and career advancement
  • Continuous skills development through training and mentorship
  • Dynamic and supportive team environment
  • Comprehensive benefits package
Date Posted: 19 May 2025
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