Sr. Media Marketing Specialist
Overview:
We are seeking a Sr. Media Marketing Specialist to take ownership of delivering product and technical updates to our users and internal stakeholders. The ideal candidate is highly skilled in WordPress, with a proven track record in creating, managing, and optimizing email campaigns. A deep understanding of the product lifecycle, technical content, and user communication strategies is essential. Familiarity with Salesforce is a strong plus.
Key Responsibilities:
Email Campaign Management
- Plan, develop, and execute email campaigns that inform customers and stakeholders of product updates, new features, and bug fixes.
- Segment email lists to ensure the right message reaches the right audience.
- Perform A/B testing on content, subject lines, and send times to improve performance and engagement.
Content Development
- Write and edit clear, compelling, and accurate email content that translates technical updates for a non-technical audience.
- Collaborate with product managers, engineers, and support teams to gather and verify content.
- Design branded, mobile-friendly email templates using HTML and marketing tools in line with company branding.
Automation & Optimization
- Build and maintain automated workflows to efficiently deliver recurring or trigger-based product communications.
- Leverage CRM and email marketing tools to optimize campaign performance.
- Ensure email designs are responsive and render correctly across devices and email clients.
Analytics & Reporting
- Track and analyze email metrics such as open rates, click-through rates, and conversions.
- Provide insightful performance reports and strategic recommendations to stakeholders.
- Use data and feedback to refine content and improve future campaigns.
Compliance & Best Practices
- Ensure all email communications comply with GDPR, CAN-SPAM, and other relevant regulations.
- Stay updated on industry trends and best practices to maintain high-quality, effective campaigns.
Cross-Functional Collaboration
- Work closely with product development, customer service, and sales teams to align on messaging and campaign schedules.
- Partner with the design team to develop supporting visual content and multimedia assets.
Qualifications:
- Bachelor's degree in Marketing, Communications, Multimedia, or a related field.
- 3-5 years of experience in email marketing and/or social media marketing, with a focus on product or technical communication.
- Exceptional writing and editing skills, with the ability to simplify complex technical content.
- Experience in capital equipment marketing is preferred.
- Proficiency in CRM systems and marketing automation tools (Salesforce preferred).
- Knowledge of email deliverability strategies and audience engagement techniques.
- Hands-on experience with platforms such as Mailchimp, HubSpot, or similar.
- Skilled in HTML/CSS for email design and editing templates.
- Strong analytical mindset and the ability to leverage data to drive continuous improvement.
- Excellent time management and multitasking abilities to handle multiple projects simultaneously.