Job Title: Media Director
Job Overview:
We are seeking an experienced Director of Media to lead our growing media department. The ideal candidate should have 7-10 years of comprehensive experience in media planning and buying across consumer touchpoints (traditional & online channels). The Director of Media will play a pivotal role in developing and executing strategic media plans, managing client relationships, and driving growth for the media department. The media team is made up of 10 hands on keyboard experts with various specialities - traditional media, Google ads, Meta ads etc. With 50 media clients, we execute in over 70 markets across the U.S.
Responsibilities:
Team Leadership:
- Provide department leadership with clear direction and expectations.
- Conduct quarterly conversations with the team, focused on professional development.
- Foster a collaborative and creative work environment that encourages team members to excel in their roles.
- Lead weekly department team meetings to resolve any issues and stay focused on achieving individual and department rocks each quarter.
Media Planning:
- Utilize a deep understanding of the evolving media landscape to optimize clients media activation across traditional, social, and digital media channels to maximize campaign impact.
- Collaborate with internal teams to develop best in class creative to deliver on media goals.
Media Execution:
- Support negotiations with media vendors to secure optimal rates and added value for clients.
- Share industry trends, market conditions, and emerging media opportunities across the org.
- Manage relationships with media partners to strengthen agency positioning and access new opportunities.
- Enforce a clear QA process across the team to limit any business write-off's in the monthly billing cycle.
- Establish communication processes across departments to support improved media execution.
Client Management:
- Build and maintain strong client relationships.
- Support team in developing smart media activation strategies for clients that reach their key audiences and achieve's aligned to KPI's.
- Establish a consistent reporting process across all clients that speak to performance insights, optimizations, negotiation highlights etc.
- Actively support client pitches & continue to refine new client onboarding for seamless experience.
Budget Management:
- Oversee budget allocation and optimization across all clients.
- Support overall budget system data accuracy.
- Report weekly on month's forecasted billing by service type as a part of company's Open Book Management.
- Responsible for delivering to finance monthly billing by client across each service type.
- Identify opportunities to increase department profitability.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 7-10 years of experience in media planning and buying within an advertising agency.
- Strong understanding of total media landscape.
- Proven track record of successful client management and team leadership.
- Excellent communication and presentation skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proficient in media planning tools and platforms.
- Demonstrated ability to thrive in a fast-paced and dynamic work environment.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Parental leave
- Vision insurance
- Work from home
Education:
Work Location: FL, GA