We have an exciting opportunity for a Programmatic Media Buyer with the top leading multimedia and creative software company in the world using cutting-edge tools and technologies, including industry-leading AI and creative software, empower millions of users to achieve their creative and business goals.
Responsibilities:- Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
- Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
- Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
- Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
- Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
- Analyze campaign performance data and action on optimizations across multiple DSP's.
Skills and Experience:- Bachelor's Degree.
- 1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.
- 1+ year of managing programmatic media planning or buying workflows
- Working proficiency with Excel (pivot tables, lookups, etc.)
- Experience optimizing media toward multi-touch attribution data preferred
- Experience with FlashTalking ad serving tools and Adobe Audience Manager DMP preferred
- Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud.
- Experience managing end-to-end programmatic media planning and buying workflows-from discovery phase through post-mortem reporting
- Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
- Broad understanding of the programmatic media and paid social landscape
- Ability to analyze and draw meaningful and actionable insights from data
- Excellent time management and multitasking skills.
Compensation: