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Job DescriptionKey Responsibilities: - MarTech Strategy Development:
- Define and lead the strategy within the broader marketing technology ecosystem, primarily of AEM.
- Analyze current marketing technology systems and make recommendations for improvements or new tools that can enhance marketing automation, customer engagement, and data insights
- Collaborate with marketing, IT, and content teams to integrate AEM into the overall digital marketing stack.
- Stay up-to-date with MarTech trends, tools, and best practices to continually evolve the organization's technology stack.
- Cross-Functional Collaboration:
- Partner with marketing, creative, and IT teams to ensure AEM is being utilized effectively to support omnichannel marketing strategies.
- Act as the primary liaison between marketing teams and developers to communicate business needs, campaign requirements, and personalization strategies.
- Drive the coordination and alignment between AEM and other customer experience platforms for an integrated digital experience.
- Content Strategy & Personalization:
- Drive the implementation of customer experience (CX) strategies through MarTech platforms, focusing on personalized marketing, automation, and data-driven insights
- Guide teams on how to maximize built-in personalization features (e.g., targeting, audience segmentation).
- Ensure content consistency, reusability, and efficiency across digital channels by leveraging AEM components and templates.
- Platform Management & Governance:
- Manage the lifecycle from planning and implementation to ongoing governance and optimization.
- Establish and enforce governance models for content management and workflows, ensuring the accuracy and timeliness of content.
- Develop best practices, documentation, and standards for MarTech usage across the organization.
- Analytics & Performance Measurement:
- Collaborate with data analytics teams to track and analyze the performance of digital experiences.
- Provide insights and recommendations based on the analytics to optimize content and user experiences.
- Ensure that marketing campaigns and content strategies are data-driven, leveraging insights from analytics tools.
Qualifications: - Education: Bachelor's degree in Marketing, Information Technology, Digital Strategy, or a related field.
- Experience:
- 12+ years of experience in product strategy or management, with specific expertise in AEM.
- 5+ years of experience handling large-scale MarTech applications
- Proven track record of defining and executing MarTech product strategies with a focus on content management and digital experiences.
- Skills:
- In-depth knowledge of Adobe Experience Manager, including its components, templates, workflows, and integrations.
- Strong understanding of MarTech tools and how they integrate with AEM, such as CRM, analytics, marketing automation, and customer data platforms (CDPs).
- Experience working with popular MarTech tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics, etc.)
- Excellent project management skills, with experience leading cross-functional teams.
- Strong problem-solving and analytical skills, with a data-driven approach to decision-making.
Preferred Qualifications: - Certifications in relevant MarTech platforms (e.g., Adobe , Salesforce, Marketo).
- Experience in digital transformation and change management.
- Understanding of SEO, UX/UI, and front-end development principles
Compensation, Benefits and Duration - Minimum Compensation: USD 48000
- Maximum Compensation: USD 192000
- Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
- Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
- This position is not available for independent contractors
- No applications will be considered if received more than 120 days after the date of this post
Date Posted: 28 April 2025
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