Marketo Admin
6+ Months Contract - W2/C2C
Onsite in SF
The Marketo Administrator will primarily be responsible for creating, testing, and maintaining all aspects of our Marketo instance, and all integrated applications (including Salesforce).
Responsibilities:
- Manage administration and expanded use of Marketo as the marketing automation platform.
- Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo
- Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
- Track and measure marketing campaign ROI, attribution and sales effectiveness
- Create sales and marketing KPI dashboards, and other reports for executive review
- Work with outside marketing agencies, CRM administrators, and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately.
- Develop campaign landing pages.
QUALIFICATIONS & REQUIREMENTS:
- Bachelor's degree in Marketing or Business
- 5+ years of experience as an administrator of Marketo - certification preferred but not required
- Advanced experience with developing and maintaining Marketo integration with CRM
- Understanding of the B2B lead funnel and strategies to optimize lead conversions
- Basic experience with HTML, CSS, jQuery, and JavaScript
- Marketing operations experience as it relates to email nurturing, funnel optimization, and database management.
- Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements
- Excellent verbal and written communication skills