Top-Tier Investment Management Firm in Midtown, Manhattan is seeking a Channel Marketing VP for a full-time position.
Responsibilities:
- Responsible for developing and executing comprehensive marketing strategies, specifically aimed at supporting Institutional Channel distribution efforts
- Responsible for conceptualizing marketing initiatives and writing and editing marketing content for all media channels
- Manage multiple projects at once and deliver on time and on budget
- Review and analyze campaign data vs KPIs. Communicate results to internal stakeholders
- Create engaging marketing content for the Institutional and International view of the website, social media, and channel-specific communications
- Ensure content is consistent with messaging and brand
- Develop and maintain a working knowledge of all firm investment capabilities, financial markets, and general investment topics
- Help develop and execute the go-to-market plan
Qualifications:
- Bachelor's degree
- 5+ years of institutional channel marketing experience in the asset management industry
- Strong knowledge of mutual funds and separate accounts with an understanding of financial markets and investing concepts
- Track record of executing marketing initiatives with measured results
- Understanding of compliance rules and regulations
- Must have a Series 7
- Test and learn mindset and desire to innovate to drive results
- Strong communication, project management, and stakeholder management skills