Marketing Technology Specialist

Mercadien is seeking an experienced, detail-oriented and tech-savvy Marketing Technology Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience utilizing and managing various marketing technologies, particularly HubSpot or other CRM system, and will be responsible for ensuring the full utilization and management of our marketing tech stack, which includes HubSpot, ZoomInfo, Dripify, Asana and other tools. This role requires a proactive individual with a keen eye for detail and a strong background in CRM management, data analytics, and campaign execution.

Responsbilities

HubSpot CRM Management:

• Utilize and manage all features of HubSpot Sales & Marketing Hubs to support growth initiatives
• Maintain and optimize the HubSpot database, ensuring data integrity and accuracy
• Create, manage, and analyze marketing email nurture campaigns within HubSpot
• Build and maintain HubSpot dashboards/reports to track marketing and new business performance metrics and ensure the data is accurate and consistent
• Create, implement and manage HubSpot automation workflows to streamline marketing processes and drive efficiencies
• Oversee email marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A/B testing and performance analysis
• Design and optimize landing pages, calls-to-action and forms to capture and nurture leads
• Encourage firm leadership to use HubSpot's CRM features to manage client and prospective client relationships
• Leverage HubSpot's reporting and analytics tools to measure the effectiveness of marketing efforts and, if necessary, propose adjustments to be made to help improve the performance and results from those efforts

Marketing Technology Utilization:

• Oversee the integration and utilization of marketing technologies such as ZoomInfo, Dripify, and other relevant tools to help drive leads and new business opportunities through these platforms
• Work with niche leaders and Marketing Manager to develop and execute marketing campaigns using these platforms to accelerate business growth
• Troubleshoot and resolve any issues related to marketing technology platforms
• Coordinate and meet with technology vendors as needed
• Collaborate with the rest of the marketing team to develop comprehensive marketing plans that leverage these technologies effectively for the various niche areas of the firm

Data Management and Reporting:

• Maintain clean and accurate marketing data across all platforms
• Generate and analyze reports to provide insights into marketing performance
• Assist in the development of data-driven marketing strategies
• Use data insights to refine and optimize marketing campaigns and initiatives

Project Management and Collaboration:

• Update and maintain the marketing team's project management software, Asana, to ensure timely and efficient execution and scheduling of all marketing projects
• Work closely with the marketing team to align technology use with marketing and overall firm goals
• Provide training, resources and support to firm leadership on the use of marketing technologies and serve as a resource for any questions they may have
• Collaborate with cross-functional departments within the firm's Operations Team to ensure seamless integration of marketing technologies and consistency across other business systems and platforms

• Bachelor's degree in Marketing, Information Technology, Business, Data Analytics or a related field
• Minimum of 3 years of experience in a marketing role with a heavy focus on CRM/database management
• Proficiency in & experience with CRM systems is required; HubSpot experience preferred. HubSpot certification is a plus
• Experience with other marketing technologies such as ZoomInfo, Asana, Google Analytics, Google Search Console and Dripify a plus
• Strong analytical skills and experience with data entry, management and reporting
• High level of attention to detail and accuracy
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of B2B marketing strategies and best practices

Benefits

• Hybrid policy (2 days in office or at client site)
• Highly competitive salaries and bonus programs
• Medical, dental, life, and long-term disability insurance
• Competitive 401K match
• Paid holidays, vacation and sick time
• Casual dress code: dress for your day
• Mentorship and training opportunities
• Internal committees and clubs
• Various social gatherings & events
• Strong focus on the Mercadien community
• Cutting edge technology

Location

3625 Quakerbridge Road

Hamilton, NJ 08619

Mercadien is a leading and growing regional accounting and advisory firm with partners and staff that believe our best work starts with our people. When you come on board, you become a part of our community and extended family. We're entrepreneurs at heart; passionate about creating opportunities, innovating inside and outside of our business, achieving work/life integration, helping our employees reach their potential, and having fun.

Our core values: Integrity, excellence, responsibility, creativity, and respect are the foundation of our firm. They inform and guide us in everything we do and fuel our client work and relationships. We are a teamwork-focused firm and support each other professionally and personally. We're collaborative by nature and enjoy being actively involved in our communities. Driven by integrity and social responsibility, our associates serve more than 100 civic and charitable organizations, as individuals and through the Mercadien Foundation. At Mercadien, the opportunities are endless.

To all recruitment agencies: The Mercadien Group does not accept unsolicited agency resumes. Please do not forward resumes to our job alias, Mercadien associates or any other company location. The Mercadien Group is not responsible for any fees related to unsolicited resumes.

This employer participates in E-Verify. Mercadien will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization. If the government cannot confirm that you are work authorized, Mercadien is required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment.

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