Marketing Technology Specialist
Job Description
Summary
Jeffer Mangels Butler & Mitchell LLP (JMBM) is a results-driven law firm with a relentless focus on client satisfaction. It is through this focus that our work has a purpose and develops into a passion. We take pride in providing our clients with the results they deserve. If you thrive in an environment where your colleagues' defining characteristics are achievement, adaptability, initiative, professionalism, and resourcefulness, the culture at JMBM will prove rewarding.
JMBM is seeking a Marketing Technology Specialist to join our team. The Specialist will oversee the maintenance and optimization of our new Firm website and customer relationship management (CRM) system. They also will play a key role in the implementation and expansion of other Firmwide marketing technology initiatives. The Specialist will play a critical part in enhancing the Firm's digital presence and streamlining client engagement through technology. This is a great opportunity if you are a marketing professional who enjoys a mix of creativity, technology, and data-driven decision-making.
Essential Duties
- Harness your research skills to evaluate and recommend new marketing technologies to enhance business development and branding efforts.
- Lead training initiatives for the CRM system to increase attorney engagement tracking contacts, interactions, and business development activities.
- Draw on your industry expertise and stay informed on legal industry website trends and digital best practices, recommending new features and improvements to keep the firm's online presence competitive.
- Apply your analytical skills to track, report on, and assess website data to create actionable business development tasks.
- Identify, negotiate with, and coordinate vendors for technology-related services such as website design, site performance, CRM bugs, system updates, and user access.
- Employ your creativity to design graphics, handouts, proposals, attorney holiday cards, pitch packets, and other promotional materials to support Firm initiatives while ensuring brand consistency.
- Utilize your project management skills to maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings.
- Collaborate with peers and the Chief Marketing and Business Development Officer to assist with client alerts, blog posts, social media posts, and other miscellaneous marketing tasks as needed.
- Supplement the effectiveness of other administrative departments, such as HR and Recruiting, by assisting with marketing efforts related to diversity and talent-focused initiatives.
Qualifications
- Minimum 3 years of marketing technology experience required.
- A demonstratable understanding of website analytics, SEO, and data management best practices is required.
Position: Non-Exempt
Location: Century City. 5 days onsite for the first 90-days, then 4 days per week onsite, 1 day remote thereafter.
Salary: $80k - $95k base
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