We're seeking a strategic and hands-on Marketing Technology Manager with the unusually strong ability to architect and lead the development, integration, and continuous improvement of our marketing technology stack.
In this role, you'll collaborate cross-functionally with Marketing, Analytics, Sales, IT, and Customer Service to create seamless, data-driven customer journeys and accelerate business growth. Your focus will be aligning marketing, sales, and customer service processes with technology and reporting to elevate the customer experience and drive measurable outcomes.
Key Responsibilities Martech Development & Optimization
- Collaborate with key stakeholders to align and optimize a cohesive martech stack that supports lead qualification, scoring and routing, ABM campaigns, and omnichannel engagement strategies.
Martech Strategy & Road Mapping
- Define and own a 3-year martech roadmap aligned with business goals.
- Translate technical requirements and platform capabilities into actionable strategies for both technical and non-technical stakeholders.
Marketing Automation & Advancement
- In partnership with the Senior Marketing Manager, build and maintain behavior-based and event-triggered marketing automation workflows.
- Monitor, test, and optimize workflows for performance, scalability, and reliability.
Marketing Reporting & Attribution
- Implement lead tracking systems to monitor the full funnel-from lead source through to closed sale-in coordination with Sales and CRM systems.
CMS & Website Integration
- Lead integrations between marketing systems and the CMS to enhance the customer web experience.
- Provide back-up support for the Website Manager as needed.
ePro Production via Ariba
- Manage our eProcurement platform integrations, including Ariba, Coupa, and other epro platforms.
- Working directly with customer contacts including both company buyers and IT personnel to set up integrations, test, debug, upload catalogs and more.
CRM Management & Governance
- Manage marketing CRM best practices working closely with our IT team (who own our CRM).
- Share recommendations that align with IT strategy as well as marketing segmentation needs.
Technical Leadership & Troubleshooting
- Serve as the primary technical point of contact for CRM and martech systems from a marketing standpoint.
- Collaborate with the Website Manager, IT and external vendors to diagnose, prioritize, and resolve issues efficiently.
Vendor & Tool Evaluation
- Evaluate and recommend new tools, platforms, and vendors to improve marketing efficiency and performance.
- Lead cross-functional collaboration (especially with IT) to ensure alignment with broader business strategy and budget considerations.
- Stay informed of new capabilities and trends within the marketing technology landscape to inform platform decisions.
Required Skills & Experience Technical Skills
- CRM Platforms: Strong experience in CRM configuration, data model management, and end-user support. Experience with Microsoft Dynamics is a plus.
- Marketing Automation: Proven ability to build, manage, and optimize complex workflows and campaigns. Experience with ClickDimensions is a plus.
- CMS Integration: Professional experience with web content management systems and martech/web integration. Experience with WordPress or Sana is a plus.
- Analytics & Reporting Tools: Ability to track campaign performance and conversions across platforms. Must have experience with Google Analytics and Google Tag Manager. Professional knowledge of Power BI, Tableau, Looker, or native CRM dashboards is a plus.
- Lead Attribution & Conversion Tracking: Experience setting up end-to-end lead tracking from source to sale, including UTM tracking.
Strategic & Analytical Skills
- Martech roadmap planning and budgeting experience.
- Ability to evaluate, select, and manage third-party vendors and technology partners.
- Experience conducting technology audits and identifying process improvement opportunities.
Soft Skills
- Excellent cross-functional communication skills - able to translate technical details into business value for non-technical teams.
- Strong problem-solving abilities and initiative in troubleshooting issues across platforms.
Education & Experience
- Bachelor's degree in Marketing, Information Systems, Business, a related field or equivalent experience
- 5+ years of experience in marketing operations, marketing technology, or digital marketing.
- 2+ years of experience managing CRM and marketing automation platforms.
- Experience in B2B and/or account-based marketing (ABM) is highly preferred.
Benefits - Health Insurance
- Dental & Vision Insurance
- Life Insurance
- Medical & Childcare Flexible Spending Accounts
- Education Assistance
- 401(k) with Matching
- Fitness Bank
- Pre-tax Transit Program
- PTO Bank
- Paid Holidays
- Paid Diversity Days
- Volunteer Time Off
- Referral Bonus Program
- Competitive wage ($105,000 - $120,000 annually)
- Hybrid Role with three in office
We are interested in every qualified candidate who is eligible to work in the United States, however, we are not able to sponsor visas.
EEO Employer - Veterans and IWD are strongly encouraged to apply Labelmaster is proud to be an Equal Employment Opportunity Employer and we are committed to the concept and practice of equal opportunity in all aspects of employment. It is our intent to comply with our duty to provide reasonable accommodations for qualified employees and applicants as required by law. All requests for accommodations should be made in writing to Jay Hollins by emailing .
Pay Transparency Policy Statement - The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
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