Marketing Technology & Digital Innovation Manager

White Plains, New York

HEINEKEN USA
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About the Team: Our D&T Business Solution Team's mission is to leverage technology to solve business challenges and drive organizational success. We deliver forward-thinking solutions that empower our partners to achieve their strategic goals.

We achieve this through close partnerships, staying at the forefront of technology, and continuously optimizing our solutions with ongoing support.

About the Role: The MarTech Business Solutions Manager is a dynamic and adaptable leader within the D&T team, responsible for overseeing the development and implementation of Marketing Technology solutions that align with strategic business initiatives. This role requires a deep understanding of marketing processes and applications, and the ability to apply technical expertise to solve complex problems. The MarTech Business Solutions Manager will be leading the implementation of small to medium MarTech solutions, managing project timelines, budgets, vendors, and resources, and evaluating emerging technologies to enhance business processes. The ideal candidate will have a strong track record of delivering successful projects and driving change within a dynamic business environment.

TLDR: This role delivers outstanding experiences through digital solutions, project management excellence and strong business partnerships.

Key Responsibilities:
  • Collaborate with stakeholders to understand business requirements and translate them into technology solutions.
  • Oversee and lead the development and implementation of small to medium technology solutions, from initial concept to deployment to change management.
  • Work directly with technical team to manage technical configuration.
  • Manage project timelines, budgets, risks, and resources efficiently.
  • Evaluate, recommend, and encourage the adoption of new digital solutions to transform business processes and to achieve business outcomes.
  • Foster a culture of innovation and continuous improvement within the team.
Basic Qualifications/Requirements:
  • Bachelor's degree in business administration, Marketing, or a related field.
  • Strong business acumen with focus in Marketing or Media Performance.
  • A minimum of 3 years of experience in project management.
  • A track record of successful project delivery and effective change management.
  • Thirst for knowledge.
Preferred Qualifications:
  • MBA preferred.
  • Certifications in project management are desirable.
  • Experience in MarTech solutions, including Salesforce, CDPs, CMS & personalization tools and eCommerce applications.
Soft Skills:
  • Problem-solving: Exceptional ability to address complex business challenges.
  • Strong communication skills: Effective communication across various levels of the organization.
  • Strategic thinking: Ability to identify long-term goals and objectives and related plans to achieve.
  • Adaptability: Flexibility in responding to changing business landscapes; demonstrate learning agility
  • Relationship building: Ability to forge and maintain strong professional relationships.
  • Influence others: Persuasive skills to garner support for business initiatives.
  • Customer centricity: Dedication to enhancing the customer experience and delivering value.
Compensation & Benefits:
  • Base Salary Range: $100,000 - $120,000V+ Annual Bonus
  • Benefits - Medical/Dental/Vision + Matching 401k Plan
  • Vacation - 20 Days Paid Vacation & Unlimited Wellness Days
  • $200 Monthly Beverage Allowance

Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, age, or any other basis protected by law.

This position is not available for visa sponsorship.
Date Posted: 18 November 2024
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