Job Title: Marketing Team Lead/Head Time zones: UTC+1 / UTC+2 / UTC+3
Fluent proficiency in English and Ukrainian is required.About the Company: Our client is a leading Electronic Money Institution (EMI), authorised by FCA (UK), FINTRAC (Canada), and MFSA (Malta), operating in 140 countries and serving over 25 industries. They provide multicurrency IBANs, merchant solutions, and mass payment options via a unified platform and contract, delivering premium and convenient payment services.
Role Overview: We are looking for an experienced Marketing Team Lead/Head to drive and transform marketing strategy across B2B and B2C segments. This role requires strong leadership, data-driven decision making, and hands-on involvement in managing marketing campaigns and teams within an international context.
Key Responsibilities: - Develop and execute effective marketing strategies to achieve business objectives and increase brand visibility.
- Lead and motivate the marketing team to ensure high productivity and successful goal attainment.
- Define and monitor KPIs and ROI across marketing channels to optimize resource allocation.
- Analyze performance data using advanced tools, identify trends, and implement continuous improvements.
- Manage integrated marketing campaigns including email, social media, SEM, and content marketing.
- Oversee content creation (case studies, white papers, webinars) to establish thought leadership.
- Drive international market expansion by adapting marketing strategies and product messaging.
- Collaborate with cross-functional teams (sales, product, customer success) to align initiatives.
- Conduct market research and competitor analysis to inform strategy and product decisions.
- Coordinate event and conference logistics to maximize lead generation and brand impact.
- Maintain and update marketing resources such as brand guidelines and competitor reports.
Skills & qualifications - 5+ years of marketing experience, with at least 3 years in a marketing leadership role.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics.
- Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team.
- Experience managing and developing a high-performing marketing team.
- Data-driven approach with a strong understanding of marketing KPIs and ROI measurement.
- Ability to work effectively in a fast-paced and dynamic environment.
Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages.
As a plus: Marketing experience in a FinTech company (specifically Electronic Money Institution).
Experience with B2B and B2C audiences on an international level (low-medium-hight risk industries).
What's In It For You At the company, specialists are at the heart of their innovation and success. Joining their team means accessing unparalleled opportunities to grow, contribute, and thrive in a dynamic FinTech environment.
Empowerment Through Professional Development:
Monthly investment in your English learning.
Yearly allocation for advancing your professional expertise.
Unlock Your Potential: Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
Performance reviews are anchored in KPIs, ensuring recognition is merit-based.
Make a Lasting Impact:
Work on unique projects where your contributions can reshape company-wide processes.
Bring your ideas to the table and earn exceptional bonuses through their company's Ideas Hub.
Flexible and People-Centric Culture: Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation.
Days of paid sick leave annually, accommodating emergencies and medical needs.
Additional holidays aligned with your local calendar.
Compensation & Incentives:
Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets.
Their Values: At the company, they live by principles that drive them to excellence:
Ownership & Initiative: Specialists who take charge and make a difference.
Collaboration & Communication: Together, they achieve more by sharing ideas and insights.
Department Sales & Marketing Role Marketing Team Lead/Head Locations Remote , Europe, Malta, United Kingdom, Ukraine Remote status Fully Remote Employment type Full-time