Job Summary: Are you a marketing visionary with a passion for innovation? We are looking for a Marketing Strategy Lead who can transform creative ideas into successful marketing campaigns. If you thrive in a dynamic environment and have a track record of driving growth and engagement through advanced marketing techniques, this is the perfect opportunity for you.
Key Responsibilities: - Drive the creation and execution of impactful marketing campaigns that boost brand visibility, enhance customer interaction, and generate leads.
- Manage marketing project processes through platforms such as or Asana, ensuring deliverables are met on time and to high standards.
- Analyze and refine marketing strategies by utilizing data-driven insights from tools like Google Analytics to improve channel performance.
- Collaborate with diverse teams including content, design, and sales to ensure cohesive campaign strategies and objectives.
- Establish and track key performance indicators (KPIs) for all marketing activities, providing insightful recommendations for continuous improvement.
- Utilize HubSpot for effective campaign management, lead nurturing, and CRM operations.
- Stay informed about the latest AI advancements and integrate these technologies to maximize marketing effectiveness.
- Develop and oversee budgets for marketing initiatives, focusing on cost-efficiency and maximizing returns on investment.
- Provide mentorship and support to junior marketing team members, fostering a collaborative and high-performance environment.
Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 5+ years of experience in a marketing management capacity or similar role.
- Strong proficiency in Google Analytics, with a knack for interpreting data and making strategic decisions.
- Experience overseeing marketing projects using tools like or Asana.
- Hands-on experience with HubSpot for marketing automation and CRM.
- Proficiency in the MS Office Suite (Word, Excel, PowerPoint, Outlook).
- Demonstrated ability to incorporate AI tools into marketing strategies effectively.
- Outstanding written and verbal communication skills.
- Proven leadership and team management capabilities.
- Highly organized and detail-oriented, capable of managing multiple projects simultaneously with expertise.