Marketing Strategic Youth Partnership Director

Position Overview

The Marketing Strategic Youth Partnership Director is a pivotal role within our organization, focused on leading and expanding Scouting America's national collaborative efforts with educational institutions, community organizations, and strategic partnerships. In this dynamic position, you will bring a passion for youth advocacy and engagement, leveraging your expertise to forge meaningful relationships with a diverse array of stakeholders, driving Scout unit growth, ensuring sustainability, and enhancing character-development programming for youth across the country.

This role demands a strategic thinker who can navigate challenges with creativity and adaptability, as well as a strong communicator who can inspire others to join in our vision for positive youth development. The incumbent will be responsible for cultivating and securing strategic partnerships with public, private, civic, governmental, and religious organizations to support the establishment of 800+ new units nationwide. The Marketing Strategic Youth Partnership Director reports to the Senior VP, Communications & Marketing.

Responsibilities

• Identifies, develops, and strengthens relationships with K-12 schools, higher education institutions, faith-based organizations, civic groups, and government entities to promote Scouting America's mission and expand youth participation.
• Engages and collaborates with corporate partners, national youth-serving organizations, and Scouting alumni to create sustainable pipelines for youth recruitment.
• Negotiates, develops, and manages memorandums of understanding (MOUs) and partnership agreements that align with Scouting America's growth goals.
• Works cross functionally with Marketing, Communications, Membership, Program and Local Councils to design and implement scalable, innovative recruitment campaigns that leverage digital, community, and grassroots engagement strategies to drive unit formation.
• Works closely with local councils and territories to support targeted initiatives in high-priority growth areas.
• Utilizes data and market research to identify emerging opportunities and assess partnership effectiveness.
• Partners with the marketing and communications team to develop customized messaging, digital toolkits, and outreach materials that resonate with key partner audiences.
• Represents Scouting America at conferences, events, and partner meetings to advocate for the value of Scouting programs.
• Provides strategic guidance and support to regional and local scouting leaders on best practices for partnership cultivation and youth recruitment.
• Leads cross-functional teams and work collaboratively with the Membership, Program, and development departments to align national strategies with local execution.
• Tracks progress toward unit and recruitment goals, providing regular reports and insights to executive leadership.
• Performs other job-related duties as assigned.

Competencies

• Knowledge of: How to identify, cultivate, and maintain successful partnerships; how to negotiate agreements and build mutually beneficial relationships; how to reach target audiences, develop compelling messaging, and utilize various marketing channels (digital, community, grassroots)
• Skill in: Demonstrated success in youth recruitment, program growth, and stakeholder engagement at a national or large regional level; written and verbal communication skills, with the ability to present persuasively to diverse audiences, from C-suite executives to grassroots organizers; data-driven decision-making, CRM platforms, and digital marketing tools is a plus; passion for youth development, character-building programs, and Scouting America's mission.
• Ability to: Build and manage high-impact strategic partnerships with educational, community, and corporate entities; use data to identify trends, assess partnership effectiveness, and inform strategic decisions; identify challenges, analyze options, and make sound decisions; motivate and inspire others, provide guidance and support to local Scouting leaders, and influence key stakeholders.

Qualifications

• Minimum of 10 years of leadership experience in marketing, sales, communications, business development, or partnership management, preferably in a youth-serving, nonprofit, education, or membership-driven organization.
• Must pass a criminal history background check.

Any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above-specified education and experience requirements.