Marketing Specialists

Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Collect and analyze data on customer demographics, preferences, needs, and identify potential markets. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Develop and implement procedures for identifying advertising needs. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.