My client is a real estate investment firm that owns and operates over 15,000 multifamily apartment units across the Sunbelt region. They specialize in raising capital from retail investors and are known for making real estate investing accessible to the everyday investor.
The Role:
They are hiring a Marketing Specialist / Social Media Manager to lead the next evolution of our social and content marketing strategy. This role requires a creative, content-savvy marketer who understands how to turn real estate, private equity, and thought leadership into engaging, high-performing social media content.
Key Responsibilities:
- Develop, execute, and manage content strategies across all major platforms (Instagram, YouTube, LinkedIn, TikTok, Facebook, Twitter/X)
- Create and publish compelling content - photos, videos, graphics, and reels - that showcase our properties, tell our brand story, and connect with investors
- Repurpose interviews, podcast clips, and speaking engagements into bite-sized, high-impact social media posts
- Stay up-to-date with platform trends and algorithm changes to optimize reach and engagement
- Collaborate with internal teams on marketing funnels, lead generation, and investor campaigns
- Own the full content cycle: from ideation and scripting to editing and posting
- Analyze performance metrics and refine strategies for continued growth
- Maintain the visual and tonal consistency of the brand across all platforms
Requirements:
- 5+ years of proven experience managing social media accounts, ideally in real estate, finance, or a personal brand-driven business
- Strong understanding of video-first content and storytelling for social
- Proficiency with editing softwares (e.g., Adobe Premiere, Final Cut Pro, CapCut) and graphic tools (e.g., Canva, Photoshop)
- Experience with Sprout scheduling platform
- Experience building content calendars and social media funnels
- Ability to move fast, think creatively, and execute with excellence
- A true storyteller who knows how to turn raw footage and ideas into high-performing digital content