Marketing Specialist

Description

The Marketing Specialist supports the execution of marketing strategies to promote public transit services and strengthen community engagement for the Winston-Salem Transit Authority (WSTA). This position is responsible for developing content across multiple platforms, coordinating outreach efforts, and assisting in the design and production of marketing materials.

Requirements

Key Responsibilities

• Design digital and print marketing materials using Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Assist in maintaining WSTA's website, social media channels, and email marketing efforts.

• Collaborate with team members to plan and implement public outreach campaigns and events.

• Attend and represent WSTA at community events, local fairs, and public meetings.

• Coordinate promotional campaigns that support rider education and system changes.

• Develop clear, accessible messaging for diverse audiences, including the transit-dependent population.

• Monitor marketing performance metrics and compile reports as needed.

• Support internal marketing initiatives to improve employee engagement and communication.

• Other duties as assigned.

Required Qualifications

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

• Demonstrated experience in community engagement, outreach, or public-facing roles.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects in a fast-paced environment.

• Strong attention to detail and creativity.

• Strong people skills.

• Must be able to lift up to 40 lbs.

Education and Experience

• Bachelor's degree in marketing, Communications, Public Relations, Graphic Design, or a related field; OR

• Associate degree with 2+ years of relevant marketing or community outreach experience; OR

• Equivalent combination of education and experience demonstrating the required knowledge, skills, and abilities.

Preferred Qualifications

• Experience working in public transit, government, or nonprofit sectors.

• Bilingual or multilingual skills a plus.

• Familiarity with web content management systems and digital ad platforms (e.g., Meta, Google Ads).

Work Environment

• Occasional evening and weekend work required for events.

• Role includes both office-based work and field/community event presence.

WSTA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.