Monday - Friday (7:00am - 4:00pm); Walton, KYSalary may vary based on experiencePosition Summary: The primary responsibility is to develop, implement and execute marketing plans across all the companies' lines of business.
Must work with business leaders on branding initiatives to maximize market awareness; determine marketing budgets, KPI targets and report out on relative performance; and play a critical role in aligning creative direction with the company's strategic goals.
Other key responsibilities include social media management, public relations, internal and external communications, employee recruiting support.
Essential Functions: 1. Utilize and develop marketing/communication tools and resources which generate business leads and support the company's growth objectives in warehousing, contract packaging and transportation.
2. Develop annual marketing plans to include KPI's and budget, with input from various business units.
3. Identify and deploy print, social media, and online campaigns that include cross selling the company's Warehouse & Fulfillment, Transportation and Packaging services.
4. Oversee, design and maintain all electronic marketing efforts including social media and the company's internet web site.
5. Gather and analyze customers, potential customer and competitor data to support marketing planning.
6. As needed, help organize and prepare proposals and presentations using various marketing resource materials such as brochures, data, slides, photographs and reports.
7. Working with business unit personnel to develop all marketing collateral.
8. Organize, arrange and help staff all trade show exhibitions.
9. Coordinate any marketing efforts with 3PL focused networks.
10. Participate and coordinate company representation as needed in business networking organizations such as the NKY Chamber of Commerce.
11. Intimate understanding of traditional and emerging marketing channels
12. Excellent communication skills
13. Ability to think creatively and innovatively
14. Analytical skills to forecast and identify trends and challenges
15. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Job Specifications: Bachelor's degree with major in Marketing, Business Administration, Communications or other relevant academic discipline.
Three to five years' experience developing and administering marketing programs and budgets.
Experience in the logistics or supply chain industry preferred.
Demonstrated knowledge and success using online marketing/social media tools, (e.g. X/twitter, facebook, ).
Strong work ethic and ability to work at a fast pace.
Ability to prioritize, organize and handle multiple tasks in a fast-paced office environment.
Excellent interpersonal and communication skills.
Strong business management and facilitation skills.
Excellent computer skills using Microsoft Office and marketing related software applications, and accurate typing/copywriting skills.
About Verst Logistics Verst Logistics is a family-owned company that offers Fulfillment, Packaging, Warehousing and Transportation solutions to our customers.
In 1966, our founder, William G. "Bill" Verst, set out to build a customer-first, no nonsense warehousing company in Northern Kentucky. The kind run by honest, hardworking people who always do the right thing to get results for our customers. We've since expanded well beyond that initial vision, both in terms of our physical scale and our solutions.
Our Core Values At Verst, we believe that the standards of behavior that have helped our company achieve success over the years are represented in the fabric and makeup of our organization. As we continue to grow, it is critical that we recognize and strive to follow our values, not just in business but in our lives outside of the business environment as well.
INNO
VATION: The introduction of new collaborative ideas and solutions
EXCELLENCE: The passion to deliver exceptional service in all aspects of our activities
RESPECT: High regard for time, knowledge and concerns of others while always demonstrating integrity and trust
SAFETY: A goal of no injury or adverse customer, environmental or community impact while doing our work
TEAMWORK: Collaboration with individual and group accountability toward a common objective
Benefits include:- Paid Holidays
- Paid Time Off
- 401K With Company Match
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Flexible Spending Accounts
- Employee Assistance Program
- Continuing Education Opportunity
- Service Awards to recognize employment milestones
The duties and responsibilities listed above are representative of the duties of the position, and do not include all the tasks that the incumbent may be required to perform. The incumbent must be able to perform all the essential functions of this job, either with or without reasonable accommodations.
VLRIJ
Equal Opportunity Employer
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