Are you looking for a career in a fast growing industry where you have the ability for growth and travel? Look no further. Legacy Communities is looking for a
Marketing Specialist that can work with a talented team to ensure the continued growth of the Company.
The ideal candidate will have strong graphic design skills, be highly organized, detail oriented, and adept at assisting in the execution of multi-platform marketing strategies.
By joining Legacy, you will become apart of our team and will work in an environment where we cultivate thriving communities where mutual respect and collaborative spirit are the cornerstones of every interaction.
The main function of the Marketing Specialist position will be responsible in supporting the Marketing Director across both digital and traditional marketing efforts, ensuring that our corporate brand and multiple communities are consistently represented and promoted. This position will also assist the Marketing Director with administrative duties and contribute to the efficient distribution of marketing materials through Planogram ordering.
Essential Functions: - Develop, design, execute and manage comprehensive email marketing campaigns, including automated drip sequences.
- Segment target audiences and optimize campaigns for maximum engagement and conversion.
- Monitor and analyze email performance metrics, implementing improvements based on data insights.
- Assist in the ordering and management of marketing materials according to established planograms.
- Ensure timely and efficient distribution of marketing collateral to communities.
- Coordinate with vendors and community managers to process reorders.
- Provide day to day administrative assistance to the Marketing Director.
- Support various marketing projects, ensuring their timely completion.
- Compile data for monthly reports.
- Collaborate with community managers to gather content and ensure marketing initiatives align with the specific needs of each community.
- Assist the Marketing Director in organizing and executing marketing initiatives, including promotions and digital/traditional advertising efforts.
- Perform all other duties as assigned.
Core Competencies - Communication: Ability to write and speak clearly and concisely
- Energetic: Ability to work with a sense of urgency and understand the importance of timely completion of projects and follow through
- Detail Oriented: Ability to understand the details of a project and the importance of details and accuracy in completing tasks
- Problem Solving Skills: Ability to find a solution for and to deal proactively with work-related problems
- Decision Making: Ability to use good business judgement in making critical decisions
- Organized: Possessing the trait of following a systematic method of performing a task and maintaining an accurate record of the steps and documents involved
- Time Management: Ability to utilize the available time to organize and complete work within given timelines and work with a sense of urgency
- Self-Motivated: Ability to be internally inspired to perform a task using one's own drive and initiative
- Honesty, Integrity and Reliable: Ability to be truthful, credible and dependable in the workplace. Do what you say.
- Motivation: Ability to inspire others to reach a goal and to perform to the best of their ability.
Role Qualifications / Skills/ Abilities - Bachelor's degree in marketing, business, communications, or related field preferred.
- 1 to 3 years of marketing experience, preferably in real estate, multi-family housing, manufactured housing, RV Communities or a related industry.
- Proven Experience in graphic design required.
- Strong background in email marketing is essential.
- Proficient use of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook and Teams), Adobe Creative Suite and/or Canva, Active Campaign, HubSpot, and/or similar email marketing software.
Benefits - Competitive Compensation
- Annual Vacation and Sick Leave
- Medical, Dental, Vision with additional ancillary options
- 401K
- Holidays