Marketing Specialist The Marketing Specialist will work with the Product Marketing Manager to develop, establish, and maintain marketing strategies to meet product line and organizational objectives by effectively managing campaigns, promotions, events, and resources. The Marketing Specialist is occasionally directed in some aspects of their work. Employee may perform other related duties as required to meet the ongoing needs of the organization.
Essential Responsibilities: - Collaborate with Product Line Managers, Sales, Engineering, Customer Service, and the Product Marketing Manager to establish marketing strategies that support product line and organizational objectives; develop and implement marketing plans for new and existing products and services.
- Work closely with the Product Marketing Manager to ensure brand messages are consistent and offer the most effective messaging and positioning of the product line and the company.
- Create, manage, and monitor the success of marketing content and its communication, report on metrics.
- Research market trends and work with the Product Marketing Manager to develop associated marketing campaigns and strategies.
- Aid in content generation for all media platforms to meet the needs of sales and our audiences.
- Create detailed proposals for all events, including timelines, venues, vendors, staffing, budgets, layouts, and schedules, coordinate logistics and deliverables.
- Assist with activities for events and functions; travel to trade shows and events as needed.
- Establish valuable relationships with vendors and media organizations to maximize marketing efforts and campaigns.
- Contribute to annual budgeting process, track spend throughout the ear, and ensure that thresholds are not exceeded.
- Support Corporate and other internal departments with marketing and internal communications.
- National and international travel may be required but will vary by year.
Essential Skills: - Bachelor of Arts or Science degree in Marketing, Business, or related field with 3-5 years of experience in developing and managing technical marketing strategies.
- Excellent written and verbal communication skills and formal presentation skills; strong interpersonal and collaboration skills with an ability to communicate at all levels throughout the organization, as well as externally.
- Detail-oriented with strong organizational, planning, and problem-solving skills.
- Ability to balance multiple projects simultaneously.
- Ability to digest new and complex subject matter and translate for both educated and uneducated B2B audiences.
- Experience with setting goals and interpreting/analyzing results; able to use data to inform decisions.
- Skilled in Adobe Creative Suite design programs and Microsoft Office Suite. Knowledge of WordPress, CRM, webinar, and marketing automation software preferred.
Brentwood offers professional growth potential, a pleasant work environment, and an excellent wage and benefits package including 401k w/employer match. Brentwood Industries, Inc., provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
At Brentwood, we have a passion for both our products and our people. Our goal as an employer is to help you excel as an individual and as part of a team by providing you with satisfying, motivating, and stimulating work experience. The varied nature of the environment at Brentwood allows you to work alongside industry professionals on a wide range of projects, contributing your knowledge and strengths to develop innovative, market-driven solutions.