We are looking for a remote Marketing Specialist- Paid Media Consumer Analytics for a top fashion media company. The company is a truly global company, with over 25 titles in 32 markets, and paid subscriptions are key to its past, present, and future success. As a member of our consumer revenue analytics team, you will be tasked with democratizing campaign, test, and subscription funnel data that underlies our consumer businesses and empowering counterparts throughout the paid media and greater consumer revenue team to make informed decisions at both strategic and tactical levels. You will have a strong quantitative skill set, a solid understanding of performance marketing operations and metrics, and the ability to think critically and incorporate data and testing findings into the decision-making process. You should also be comfortable working collaboratively across different regions and in a fast-paced environment.
Responsibilities:
- Support paid team with reporting and segmentation needs across tactics, including content marketing and direct response
- Build & maintain reporting dashboards, aggregating data from multiple sources
- QA testing plans
- Conduct exploratory and ad-hoc analyses and build audience segments to help grow and retain the subscriber base for all consumer brands, with a focus on our paid acquisition and retention campaigns
- Aggregate and apply learnings from internal tests, external research, and the competitive landscape to find new opportunities to grow subscription revenue
- Identify areas of the consumer journey with the highest marginal opportunity and potential to grow profit
Desired Skills & Qualifications:
Languages:
- SQL preferred (will be expected to learn on the job otherwise)
- Python or R a plus
Technologies:
- Familiarity with querying relational databases
- Excel
- Basic understanding of data visualization and principles
Analytics:
- Web
- Marketing
- A/B Testing
- Knowledge of CDPs and data providers a plus
- Basic understanding of statistics
Platforms:
- Snowplow
- Shopify
- Optimizely or other experimentation platforms a plus
- Visualization tools like Mode Analytics, Looker, ggplot/matplotlib or equivalent
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: and connect with us on Facebook , and LinkedIn .
Opportunity Awaits.