Marketing Specialist

About the job Marketing Specialist - Corporate

Position: Marketing Specialist - B2B

Company Overview:

Brass International is a provider of outsourced solutions for CPG brands across a variety of health and wellness product categories. Our solutions include product innovation, design and development, sourcing, contract manufacturing, marketing and sales. Based in Mooresville, North Carolina, our company has been in business for over 15 years and has established a strong reputation for excellence in the industry.

Our company business division specializes in providing innovative marketing solutions to our clients, ranging from mid-sized brands to large corporations. Our team is dedicated to delivering exceptional results and helping our clients achieve their business goals.

We are seeking a highly motivated and experienced B2B Marketing Specialist dedicated to delivering exceptional results and achieving goals to join our dynamic team.

As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our corporate brand, company divisions, services and products. You will work closely with the Marketing Manager to create and implement campaigns that drive brand awareness and generate leads.

Key Responsibilities:

- Develop and implement marketing plans and strategies to increase brand awareness and drive sales

- Create and manage marketing campaigns across various channels, including social media, email, and advertising

- Conduct market research and analyze consumer behavior to identify new opportunities and trends

- Collaborate with cross-functional teams to develop and launch new products and promotions

- Monitor and track marketing performance and make recommendations for improvements

- Manage relationships with external partners, such as independent contractors, advertising agencies and media outlets

- Stay up-to-date with industry trends and best practices to continuously improve marketing efforts

- Assist with the creation of marketing materials, including brochures, presentations, and digital marketing assets

- Plan and execute events, such as trade shows and conferences, to promote the company and its products

- Conduct regular competitor analysis and provide insights to inform marketing strategies

- Support sales team with marketing materials and tools to help drive sales and achieve targets

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field

- 3+ years of experience in marketing, preferably in a corporate setting

- Strong understanding of marketing principles and best practices

- Excellent communication and interpersonal skills

- Proven experience in developing and executing successful marketing campaigns

- Proficient in using marketing tools and software, such as CRM and social media management platforms

- Ability to work independently and collaboratively in a fast-paced environment

- Strong analytical and problem-solving skills

- Knowledge of the skincare and/or dietary supplements industry and B2B marketing is a plus

Join our team at Brass International and be part of a company that values innovation, teamwork, and excellence. Apply now to become our new Marketing Specialist.