Marketing Specialist

JOB TITLE: Marketing Specialist

LOCATION: Houston, Texas

POSITION REPORTS TO: Regional Marketing Manager

JOB LEVEL: Mid-Level

SCHEDULE: Mon - Fri; 8:00 am - 5:00pm; some overtime, and some weekends required

WAGES: Commensurate with experience

Job Summary:

The Marketing Specialist will assist in developing and executing marketing strategies to enhance brand visibility and promote the company's products and services. This role requires experience with graphic design tools, a strong understanding of digital marketing, and the ability to create compelling content for various platforms. The ideal candidate will be proficient in marketing software, possess strong organizational skills, and have a keen eye for detail.

Responsibilities:

Develop and execute multi-channel marketing campaigns ensuring alignment with overall business objectives

Create engaging content for social media platforms, blogs, email newsletters, and other digital platforms to drive audience engagement and brand awareness

Utilize graphic design tools (Adobe Creative Suite) to design marketing materials, including brochures, presentations, advertisements, and digital assets

Manage and optimize social media scheduling tools and email marketing software

Ensure consistency in brand messaging and visual identity across all platforms

Track, analyze, and report on campaign performance metrics, providing insights to improve effectiveness

Collaborate with internal teams and external vendors to coordinate marketing and sales initiatives, ensuring seamless execution and brand representation

Assist in maintaining an annual calendar of regional marketing and sales activities to align regional and corporate initiatives

Manage and distribute inventory of marketing promotional items to support branding efforts

Stay up to date on industry trends, emerging marketing technologies, and best practices to enhance marketing strategies

Work independently while maintaining a strong sense of collaboration within the marketing team

Other related tasks as assigned by manager

Qualifications:

Bachelor's degree in marketing, Business, Communications, or a related field

3+ years of experience in marketing, with a focus on digital marketing, content creation, and graphic design

Locals only (must live within 60 miles)

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design and content creation

Strong understanding of digital marketing platforms, including social media, email marketing, and content management systems

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Excellent written and verbal communication skills

Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously

Preferred:

Experience with SEO, Google Analytics, and online advertising

Knowledge of video editing and multimedia content creation

Ability to analyze data and generate insights to improve marketing strategies

Sun Coast Resources, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.