Marketing Specialist

Location : Honolulu, HI
Job Type: Full-Time Permanent
Job Number: 5
Department: University of Hawai'i at Manoa - Office of the Vice Provost for Student Success
Opening Date: 05/21/2025
Closing Date: 6/5/:59 PM Hawaii
Position Number
Description
Title: Marketing Specialist

Position Number:

Hiring Unit: OFC OF VP FOR STUDENT SUCCESS, OFC OF VP FOR STUDENT SUCCESS, OFC OF VP FOR STUDENT SUCCESS

Location: UH at Manoa

Date Posted: May 21, 2025

Closing Date: June 5, 2025

Band: B

Salary :salary schedules and placement information

Full Time/Part Time: Full-time

Month: 11-month

Temporary/Permanent: Permanent
Duties and Responsibilities

1. Develop and implement marketing campaigns to promote Division of Student Success (DSS) programs and initiatives.

2. Highlight existing programs that support student success and contribute to recruitment efforts in collaboration with UH Manoa's (UH Manoa) recruitment and marketing teams.

3. Oversee and produce, from concept to completion, a broad array of digital and print promotional materials, including videos, photography, and brochures.

4. Maintain and enhance the DSS website to improve usability and accessibility of resources.

5. Utilize email marketing tools to distribute updates and newsletters, incorporating feedback for improvement.

6. Ensure consistent messaging and branding across all DSS communication channels.

7. Monitor social media platforms on a daily basis and inform the Vice Provost and Associate Vice Provost of Student Success about events, trends, and issues impacting the UH Manoa campus.

8. Monitor and analyze communication metrics to assess effectiveness and refine strategies, including preparing reports and other public statements for University officials, advising program managers and executives on media and public relations.

9. Explore and recommend new tools and methods to enhance communication efforts.

10. Support the Vice Provost for Student Success in strengthening and maintaining effective working relationships with other University executives, student groups, community groups, employers and other state and federal government officials.

11. Develop and maintain positive working relationships with UH Manoa DSS directors, the Vice Provost for Student Success and the Associate Vice Provost for Student Success, Assistant Vice Provosts, and other UH Manoa campus stakeholders.

12. Direct and coordinate efforts for the development and implementation of special programs and initiatives that encompass the goals of Student Success.

13. Serve as the primary point of contact for DSS marketing initiatives.

14. Serve as the liaison for DSS in collaboration on campus communications, branding and marketing with UH Communications Department.

15. Other duties as assigned.

Denotes Essential Function

Minimum Qualifications

1. Possession of a baccalaureate degree in Marketing, Communications, Public Relations, Business Administration or related field and 3 year(s) of progressively responsible professional experience with responsibilities for program management and/or business administration, of which 2 years includes experience in marketing, communications or a related role; or any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated.

2. Considerable working knowledge of principles, practices and techniques in the area of marketing, communications, program management and/or business administration as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts, principles and methodologies.

3. Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with marketing, communications, program management and/or business administration.

4. Demonstrated ability to resolve wide-ranging complex problems through creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner.

5. Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and bythe preparation of reports and other materials.

6. Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals.

7. Demonstrated ability to operate a personal computer and apply word processing software.

8. If applicable, for supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations. or supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations.

9. Proficiency in digital tools, including social media, email marketing, and design/editing software.

10. Strong writing, editing, and content creation skills.

11. Ability to plan and execute strategic campaigns and events with a proven ability to meet deadlines.

12. Strong interpersonal, project management, and collaboration abilities.

13. Ability to multi-task and perform in ahigh-paced working environment.

14. Ability to exercise extreme tact, diplomacy, initiative, and sound judgment.

15. Ability to work effectively witha wide array of populations.

16. Ability to manage sensitive information and files containing confidential student information.

Desirable Qualifications

1. At least three (3) years of experience in marketing, communications, or a related role in a higher education setting or a largemulti-faceted enterprise, or equivalent organization.

2. Analytical skills to track metrics and improve strategies.

3. Considerable knowledge of the University of Hawai'i policies and procedures, and relevant marketing and communication practices.

To Apply:

Click on the "APPLY" button on the top right corner of the screen to complete an application and attach required

documents. Applicant must submit the following:

1. Cover letter indicating how you satisfy the minimum and desirable qualifications;

2. Current resume;

3. Names and contact information (including telephone number and email addresses) of at least three (3) professional references;

4. Copies of official undergraduate and graduate (as applicable) transcripts indicating degree conferred date with confidential information (i.e. social security number, date of birth) redacted. However, original official transcripts are required upon hire. Transcripts issued outside the United States of America require a course-by-course analysis with an equivalency statement from an agency having membership with the National Association of Credential Evaluation Services, Inc., verifying the degree equivalency to that of an accredited institution within the USA.
Incomplete, late or unreadable applications will not be considered. Academic record/grade summaries will not be accepted. Diplomas and copies will not be accepted.
Note: If you have not applied for a position before using NeoGov, you will need to create an account.
Inquiries: Katrina-Ann Kapa Oliveira;

EEO, Clery Act, ADA
The University of Hawai'i is an Equal Opportunity Institution and is committed to a policy of nondiscrimination in employment, including on the basis of veteran and disability status. For more information, visit:
Employment is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks of previous employers; and for certain positions, criminal history record checks.

In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, annual campus crime statistics for the University of Hawai'i may be viewed at: , or a paper copy may be obtained upon request from the respective UH Campus Security or Administrative Services Office.

In accordance with Article 10 of the unit 08 collective bargaining agreement, bargaining unit members receive priority consideration for APT job vacancies. As a result, external or non BU 08 applicants may not be considered for some APT vacancies. BU 08 members with re-employment rights or priority status are responsible for informing the hiring unit of their status.

Accommodation Request: The University of Hawai'i complies with the provisions of the Americans with Disabilities Act (ADA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the EEO coordinator directly. Determination on requests for reasonable accommodation will be made on a case-by-case basis. For further information, please refer to the following link: