Marketing Specialist Overview: Hawthorne Residential Partners is seeking a Marketing Specialist to support our growing marketing team with a strong focus on digital marketing execution (approximately 60%) and marketing operations (approximately 40%). This role will play a key part in coordinating campaigns, managing digital tools and platforms, and supporting performance reporting across a variety of channels. The ideal candidate is detail-oriented, tech-savvy, and comfortable working in a fast-paced, team-oriented environment.
Beyond these skills, the role is expected to embody Hawthorne's Live It culture, characterized by serving people and communities with kindness, leading with a servant's heart, and making memorable moments an integral part of our business approach.
Key Responsibilities: Website Management & Digital Assets:
- Oversee daily updates to websites, ensuring accuracy and alignment with branding guidelines.
- Perform regular audits of online content, including alt text, image naming, and sizing.
- Manage updates for domains, Google Listings, and ILS datafeeds as needed.
CRM & Lead Generation:
- Manage ad cost tracking, lead generation, and traffic reporting for digital marketing initiatives.
- Support the internal CRM Implementation Team with troubleshooting, enhancements, and best practices.
- Coordinate with the marketing team on lead tracking and reporting based on CRM data.
Project Management:
- Assist with the coordination and execution of marketing projects related to new developments, property transitions, and special initiatives.
- Ensure all project timelines, deadlines, and workflows are accurately tracked and met using project management software (e.g., ).
- Support onboarding processes for new properties and transitions such as acquisitions, dispositions, and name changes.
Help Desk Management & Support:
- Serve as the first point of contact for help desk support across marketing operations, resolving questions and requests related to websites, online advertising, and marketing platforms.
Special Projects & Reporting:
- Assist with corporate and property-level special projects, ensuring all deadlines and deliverables are met.
- Generate regular reports to track the success of marketing campaigns, online reputation management, and lead generation efforts.
Administrative Support:
- Provide administrative support to the marketing department, including processing invoices, preparing reports, and organizing marketing data.
- Support marketing operations with routine system management tasks and other related administrative duties as needed.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- 2+ years of experience in a digital marketing or operations role, preferably within the multifamily or real estate industry.
- Ability to work in a fast-paced environment and meet deadlines.
- Strong attention to detail and commitment to producing high-quality work.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
- Familiarity with SEO, SEM, Google Analytics, and other digital marketing metrics/tools is a plus.
Preferred Qualifications:
- Proficiency with marketing platforms (e.g., Google, ILS, RentCafe).
- Experience in CRM management and lead tracking tools.
- Strong communication skills, both written and verbal.
- Experience working in multifamily preferred.
- Experience with project management tools (e.g. Microsoft Planner) is a plus.
Location Preference:
This position is based in our Greensboro, NC, corporate office. While we are open to remote candidates, those not based in Greensboro will be expected to follow a hybrid schedule and collaborate with the team in person when needed.
Equal Opportunity Employer
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